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Uplight: The $227M Gamble on Grid Flexibility
Why this B2B energy platform is betting big on the future of clean energy
Uplight isn't just another clean energy startup—it's a B2B power player with $227M in funding and 580 employees, quietly building the infrastructure for a flexible energy grid. While consumer energy tech grabs headlines, Uplight is playing the long game, partnering directly with utility giants to manage the complex dance of demand and supply.
"Uplight isn't selling to consumers—it's selling the tools that make the clean energy transition actually work."
The Utility Playbook
With only 25,971 monthly visits, Uplight's traffic numbers seem modest—until you realize they're not targeting the public. Their business model is pure B2B: selling enterprise software to energy providers. The 49% direct traffic rate is telling; utility executives aren't Googling for solutions, they're bookmarking Uplight's dashboard. The real signal? Their top keywords include 'cleco energy efficiency program'—a specific utility partnership—proving they're embedded in real-world energy programs, not chasing vanity metrics.
The Autogrid Connection
The second-highest search term is 'autogrid' with 1,290 monthly searches—nearly double 'uplight company.' This reveals Uplight's strategic positioning in the broader energy tech ecosystem. While they're not a household name, they're clearly part of the conversation among energy professionals. The 66% of traffic from undefined sources suggests they're likely driving traffic through direct partnerships and industry channels rather than traditional marketing—exactly what you'd expect from a company selling to utilities, not consumers.
The leadership team tells a story of deep industry expertise. CEO Luis DAcosta, CTO Jesse Demmel, and Chief Market Innovation Officer Hannah Bascom aren't just tech founders—they're energy insiders. With Donald McPhail leading the residential business, Uplight has segmented its approach: utilities get grid management tools, while consumers get engagement platforms. It's a dual-pronged strategy that explains their $103M revenue—they're monetizing both sides of the energy equation.
- Tech stack reveals a modern but pragmatic approach: jQuery and Bootstrap coexist with Tailwind CSS and Ant Design—this isn't a startup obsessed with bleeding-edge frameworks
- Trustpilot rating of 3.9/5 from just 3 reviews suggests they're not focused on public consumer feedback
- The 'uplight marketplace' keyword (90 monthly searches) hints at an emerging ecosystem play beyond core utility software
The Quiet Giant of Grid Flexibility
While everyone chases consumer energy apps, Uplight is building the B2B backbone that makes the clean energy transition possible—proving that sometimes the most valuable companies aren't the ones with the loudest voices.
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Uplight | Clean Energy Solutions for a Decarbonized Grid
Uplight supports energy providers around the world with clean energy solutions for customer engagement and grid flexibility management.
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Reviews (2)
very very nice app
very very nice app
Uplight? More Like Downright Dissappointing
Ugh, Uplight rolled in all smooth talk about slashing my energy bill. Seemed too good to be true, and guess what? IT WAS. Did their whole spiel, installed some gadgets, and crickets? My bill? Still sky high. Tried to get some help from them, but nada. Useless! Uplight's all smoke and mirrors. Don't bother, you'll just end up frustrated and broke. Find a different company, trust me!
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About uplight.com
Uplight supports energy providers around the world with clean energy solutions for customer engagement and grid flexibility management.
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Technology Stack
uplight.com uses 19 technologies across their website including HSTS, PHP, WordPress, and more.
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PHP
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WordPress
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
uplight.com receives approximately 26.0K monthly visitors and ranks #1,413,010 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:19 on the site.
The majority of uplight.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about uplight.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit uplight.com directly at https://uplight.com.