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The $2.5M Ghost in the Machine
Analyzing upmake.com—a marketing firm with zero traffic and a broken website
In the digital age, a company's website is its storefront. But what happens when that storefront is boarded up with a 'SSL handshake failed' error? That's the current reality for upmake.com, a marketing agency generating $2.5M in revenue yet registering zero monthly visits.
"This is a masterclass in offline success in a digital-first world."
The Offline Empire
Upmake operates in the marketing industry, yet their digital footprint is virtually non-existent. With 17 employees and $2.5M in revenue, they've built a substantial business without relying on organic search, direct web traffic, or a functional public website. This suggests a heavy reliance on offline networking, referrals, and enterprise contracts that bypass the traditional marketing funnel entirely.
The Broken Front Door
The site currently displays '525: SSL handshake failed'—a Cloudflare error indicating a server-side SSL configuration issue. For a marketing agency, this is a critical failure. It reveals either a complete lack of web maintenance or a strategic shift away from public-facing digital assets. The tech stack (Tailwind CSS, Cloudflare) suggests they once had a modern web presence, but it's now effectively dormant.
The paradox is striking: a company in the marketing industry with no measurable digital presence. While competitors fight for organic keywords and backlinks, upmake.com appears to have bypassed the entire inbound marketing playbook. Their revenue suggests they've found a high-touch, relationship-driven model that renders public web traffic irrelevant.
- Revenue: $2.5M (proving offline models still scale)
- Traffic: 0 monthly visits (a deliberate strategy or catastrophic oversight)
- Tech: Tailwind CSS + Cloudflare (modern tools, broken implementation)
- Size: 17 employees (lean operation for the revenue generated)
The Ultimate Anti-Playbook
Upmake proves that in B2B services, relationships can trump algorithms, and sometimes the best marketing is no marketing at all.
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upmake.com | 525: SSL handshake failed
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About upmake.com
Company Overview
Technology Stack
upmake.com uses 2 technologies across their website including Cloudflare, Tailwind CSS.
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
upmake.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about upmake.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit upmake.com directly at https://upmake.com.