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UpperEdge: The IT Negotiation Powerhouse
How a 67-person firm commands $13.3M by fighting your biggest vendor battles
While everyone else accepts their IT vendor's first offer, UpperEdge has built a $13.3M business telling enterprise leaders exactly what they should be paying instead. This isn't consulting—it's tactical negotiation warfare.
"They don't just advise on IT contracts—they arm you with the data to dismantle vendor leverage."
The Unlikely Powerhouse
With just 67 employees, UpperEdge operates like a specialized SWAT team for enterprise IT sourcing. Their 23,500 monthly visitors aren't random—they're Fortune 500 procurement officers and CTOs searching for 'Microsoft's unified enterprise support service' (130 monthly searches) and 'Hertz vs Accenture' (150+ monthly searches). The 47% direct traffic proves they're a destination brand, not a Google lottery winner.
The SEO Ghost Strategy
Here's the fascinating part: despite ranking for hyper-specific enterprise keywords like 'Jeff Lazarto' (200 monthly searches), UpperEdge maintains a global rank of #1.2M—barely a blip. This isn't a content marketing play. They're invisible to the masses but omnipresent in boardrooms. Their 23% organic traffic comes from decision-makers typing exact names and scenarios, suggesting a referral-driven growth engine where satisfied clients literally tell peers to Google their key people.
The tech stack tells a story of efficiency over flash: jQuery and Bootstrap (not React), Google Analytics and GTM (no fancy CDP), and a focus on Core Web Vitals via Priority Hints and Lazy Loading. This isn't a startup burning cash on the latest framework—it's a lean operation optimizing for speed and conversion, not developer resume-building.
- Founder David Blake's firm commands $13.3M with zero public funding—a rare bootstrapped giant in enterprise services
- The 89.3% 'undefined' traffic share suggests they dominate North American enterprise markets while staying intentionally under the radar globally
- Their LinkedIn (2K+ followers) and Twitter presence is professional but minimal—this is a relationship business, not a social media play
The Anti-Consultancy
UpperEdge wins by being invisible to 99% of the internet but essential to the 1% who sign seven-figure vendor contracts. They're not selling software or SaaS—they're selling leverage.
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UpperEdge | IT Negotiation Advisors
UpperEdge maximizes the value of your key IT supplier relationships by empowering you with fact-based sourcing, negotiation & program execution strategies.
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About upperedge.com
UpperEdge maximizes the value of your key IT supplier relationships by empowering you with fact-based sourcing, negotiation & program execution strategies.
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upperedge.com uses 21 technologies across their website including Font Awesome, PHP, WordPress, and more.
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upperedge.com receives approximately 23.5K monthly visitors and ranks #1,236,286 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 3:01 on the site.
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