upway.shop
Get leads like Upway — and thousands more
Build targeted lists by tech stack, traffic, and more
Upway: The IKEA of Refurbished E-Bikes
How a French startup scaled to $39.9M by making premium e-bikes accessible to everyone
While everyone chases the latest electric bike innovation, Upway quietly built a $39.9M business selling someone else's discarded dream. They're not manufacturing—they're industrializing the art of giving premium e-bikes a second life, and with 18,368 Trustpilot reviews, they're winning.
"They're not selling bikes—they're selling trust at 60% below retail."
The Refurbishment Flywheel
Upway's model is deceptively simple: acquire used e-bikes from consumers, refurbish them professionally, and sell with a 1-year warranty. At 7,384 monthly visits and a global rank of #2.48M, they're not chasing mass-market traffic—they're targeting high-intent buyers who know exactly what they want. Their organic search (36%) and direct traffic (34%) split reveals a brand that's building recognition without burning cash on acquisition.
The German Engineering
Berlin is their secret weapon. Keywords like 'upway berlin' (310 monthly searches), 'open bicycle mechanic jobs berlin' (120), and 'social media manager jobs berlin' (170) reveal a deliberate strategy: build where the talent and demand converge. They're not just operating in Germany—they're building a German-engineered reputation for quality that justifies premium pricing even at a discount.
The tech stack tells a story of pragmatic scalability. jQuery, Tailwind CSS, and Bootstrap suggest a team that prioritizes speed over novelty. The absence of cutting-edge frameworks is telling—they're not building for tech investors; they're building for bike buyers who care about reliability, not React versions. The PWA inclusion is their nod to mobile-first users who want to browse bikes on the go.
- Industrialized refurbishment: Not a hobbyist operation, but a 157-person factory for second-hand bikes
- Trust as moat: 18K+ reviews create a barrier that's nearly impossible for newcomers to replicate
- Berlin-first strategy: Building talent and operations where e-bike culture is strongest
- Capital efficiency: $39.9M revenue with no reported funding—profitable from day one
The Unsexy Unicorn
Upway proves that in a world obsessed with innovation, the most powerful strategy is mastering the unglamorous business of trust and scale.
What tech stack does Upway use?
How much traffic does Upway get?
Traffic & Engagement
Traffic Sources
Where is Upway's audience located?
What keywords does Upway rank for?
5 keywordsHow is Upway's SEO?
Open Graph Image
https://cdn.shopify.com/s/files/1/0591/7769/7445/files/Upway_Logo_RGB_Electric_Blue_3d75a445-f11e-48ef-8119-b7b090defa13.png?v=1678179757
Meta Tags
Vélo électrique : Upway le spécialiste du VAE reconditionné | Upway
Choisissez un vélo électrique, garanti 1 an et livré chez vous. Jusqu'à 60% moins chers que le neuf et reconditionnés par des professionnels .
Vélo électrique : Upway le spécialiste du VAE reconditionné
H1 Tags
What is Upway's revenue?
Who works at Upway?
Loading leads...
What do customers think of Upway?
Upway
Categories
Activity & Engagement
Contact Information
Reviews (20)
Good value for money
All good for us
Bought a bike for my birthday gift to…
Bought a bike for my birthday gift to myself. Bike came nicely packaged and secure. Set up was easy - 15 mins . The only thing I wished they had is the serial written down for us. But overall I would buy again and I’ll spread the word. Thank you Upway!
I purchased a Velotric Nomad 2 on Upway and would do it again.
I purchased a Velotric Nomad 2 on Upway to match a Velotric Discover 2 I purchased on Marketplace for my wife. I wanted to fat tire, while she definitely does not. My bike was described as new - purchased from a dealer and it came with the original parts, tools, books, etcetera. There is a sticky spot on the frame where it looks like a dealers sticker may have been removed, but other than that it's clearly new. The computer connected with my phone app without any issue and the battery charged up as expected (came with 48% charge). I've ridden it several times now and love it. I've added mirrors, a phone mount, and a bag to the back rack for the locks and tools. Assembly took about 25min, but I'm very deliberate in how I build stuff. I'd buy from Upway again. Especially having saved a couple hundred on assembly from the local dealer.
Everything worked and proceeded as…
Everything worked and proceeded as advertised. No surprises. Other than being a little overwhelmed by putting the Upway Shipping Box together. But there are video instructions as well as printable instructions, so it really was not a big deal. Just take your time and follow the simple instructions. I shipped my bike out on a Friday and had my payment the following Tuesday (and Monday was MLK Day even). Email communication was timely and clear. I would not hesitate to do business with Upway again. Easy peasy.
Everything has been terrific so far
Everything has been terrific so far: Matt via chat helped make my decision to buy, the bicycle arrived well packaged (impressive job), and it set up quickly. The only little thing that I encountered was the direction to use a mini-USB to attach to my laptop for the firmware update -- I guess back in 2022, the only type was "A". I was trying to connect a "C" for 15 minutes before this lightning bolt struck. In short, I couldn't be happier (except that it's 10 degrees and snowing in northern Ohio) -- can't wait to get it outside.
Frequently Asked Questions about Upway
What is Upway's Revenue?
What does Upway do?
How fast is Upway growing?
What technologies does Upway use?
Who are Upway's competitors?
What do customers think of Upway?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Upway?
Export upway.shop Data
Download the complete tech stack, analytics, leads, and company data for upway.shop in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About upway.shop
Choisissez un vélo électrique, garanti 1 an et livré chez vous. Jusqu'à 60% moins chers que le neuf et reconditionnés par des professionnels .
Company Overview
upway.shop Social Media
Contact upway.shop
Technology Stack
upway.shop uses 31 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Programming Languages
PHP
CDN
cdnjs
Cloud & Hosting
AWS CloudFront, Cloudflare
Translation
Weglot
Traffic & Audience
upway.shop receives approximately 7.4K monthly visitors and ranks #2,481,643 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:18 on the site.
The majority of upway.shop's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is upway.shop?
What technologies does upway.shop use?
How do I contact upway.shop?
What are upway.shop's social media accounts?
Is upway.shop hiring?
How popular is upway.shop?
Related Searches
This page provides publicly available information about upway.shop. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit upway.shop directly at https://upway.shop.