urbanfootprint.com
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UrbanFootprint: The OS for Climate Resilience
How a 65-person team is building the decision intelligence layer for a warming planet
While most climate tech is focused on carbon capture or renewables, UrbanFootprint is tackling a more fundamental problem: how do cities and communities make trillion-dollar infrastructure decisions in an era of escalating risk? They've built the operating system for resilience planning, turning complex climate models into actionable investment intelligence.
"UrbanFootprint isn't selling data—they're selling the confidence to spend billions on the right infrastructure before it's too late."
The Infrastructure Investment Gap
Cities are projected to spend $94 trillion on infrastructure by 2040, yet most decisions are made using static Excel models and outdated flood maps. UrbanFootprint's platform gives planners, engineers, and investors real-time insights into climate risk, community vulnerability, and infrastructure ROI—turning resilience from a buzzword into a calculable metric. Their 65-person team is punching above its weight, competing with legacy giants like Esri and AECOM by being software-first.
The Growth Engine
With $18M in funding and 45% of traffic coming organically, UrbanFootprint has found product-market fit in a notoriously hard-to-crack market: government and law. Their top keywords—'urban planning white paper' and 'what is a resilient community'—reveal a strategy of educating the market while building authority. The company's 60%+ traffic from 'undefined' geographies suggests either a global reach that analytics tools can't fully capture, or a concentrated base in U.S. municipalities and federal agencies.
The platform's tech stack—built on jQuery, Tailwind, and Bootstrap—may seem unglamorous, but it's pragmatic. This isn't a consumer SaaS startup chasing viral growth; it's an enterprise platform solving complex spatial problems. The use of Hotjar and Google Analytics indicates a focus on optimizing for the right users, not just maximizing pageviews. Their social presence is minimal but strategic: LinkedIn for B2B relationships, Twitter for thought leadership, and a blog that serves as a knowledge hub for urban planners.
- Solves the $94T infrastructure investment problem with data-driven intelligence
- Competes in the 'law_and_government' sector— notoriously slow-moving but high-value
- Balances software scalability with deep domain expertise in urban planning
- Uses organic content marketing to educate a complex, bureaucratic market
The Quiet Giant of Climate Adaptation
While others debate carbon metrics, UrbanFootprint is already helping cities spend their first $100B on smarter infrastructure. In a market where decisions take years but impacts last decades, they're building the intelligence layer for a resilient future—one municipal budget cycle at a time.
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https://urbanfootprint.com/wp-content/uploads/2023/07/[email protected]
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The Resilient Decision Intelligence Platform | UrbanFootprint
Assess risk and make data-driven decisions with the most powerful urban, climate, and community resilience decision intelligence platform.
UrbanFootprint | The Resilient Decision Intelligence Platform
Assess risk, understand markets, and make data-driven decisions with the most powerful urban, climate, and community resilience platform available.
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About urbanfootprint.com
Assess risk and make data-driven decisions with the most powerful urban, climate, and community resilience decision intelligence platform.
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urbanfootprint.com uses 26 technologies across their website including Wistia, Font Awesome, Google Fonts, PHP, and more.
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WordPress
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cdnjs, unpkg
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Cloudflare
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urbanfootprint.com receives approximately 9.9K monthly visitors and ranks #2,015,922 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:45 on the site.
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