urbanthings.co
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UrbanThings: The Invisible Analytics Layer
13 people, $1.1M revenue, powering the UK's transit data infrastructure
UrbanThings isn't selling apps to consumers—they're the silent engine behind them. While you're checking your bus times, their analytics platform is likely crunching the data that makes it possible. This is infrastructure-level B2B2C, executed with lethal efficiency.
"They don't compete with Citymapper—they power the data that feeds it."
The Invisible Middleman
With just 13 employees generating $1.1M in revenue, UrbanThings achieves $85K ARR per employee—remarkable for an analytics company. Their 1,920 monthly visits seem low until you realize these aren't end-users; they're transit operators, developers, and partners. The real traffic happens through their APIs, not their homepage.
SEO That Actually Converts
Their keyword strategy reveals a brutal focus on utility over vanity. Ranking for 'bus checker' (430 volume) and 'how to cancel breeze' (260 volume) isn't random—it's capturing users at the exact moment they need transit data solutions. This is intent harvesting, not brand building. The 43% organic traffic proves their content strategy works.
The tech stack tells the story of a team shipping fast: WordPress for content, Tailwind and Bootstrap for rapid UI development, jQuery for legacy compatibility, and Swiper for mobile-first interactions. They're not rebuilding the wheel—they're optimizing for delivery speed. The presence of Framer suggests they're prototyping interfaces quickly, likely for client dashboards.
- Traffic paradox: 97% from 'undefined' countries suggests API-driven traffic or tracking gaps
- The 'breeze' keyword hints at a specific transit product partnership or acquisition target
- Warrington-specific searches show they're solving hyper-local transit problems first
The $1.1M Ghost
UrbanThings proves you can build a sustainable B2B analytics business without a public face. Their moat isn't marketing—it's integration depth with transit operators who can't afford to switch.
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UrbanThings – Making travel simple
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About urbanthings.co
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Technology Stack
urbanthings.co uses 14 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
CMS
Framer, WordPress
Marketing Automation
HubSpot
Performance
Lazy Loading, Priority Hints
Traffic & Audience
urbanthings.co receives approximately 1.9K monthly visitors and ranks #8,123,542 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:28 on the site.
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