urell.com
Get leads like Urell — and thousands more
Build targeted lists by tech stack, traffic, and more
Urell: The 40-Person Powerhouse
A $15M sales engine quietly dominating New England's plumbing supply chain
While tech startups chase viral growth, Urell has built a $15M empire by mastering the unsexy plumbing supply chain. Operating from a single Watertown office with just 40 employees, they represent the backbone of New England's industrial infrastructure.
"They don't sell plumbing fixtures—they sell efficiency at scale, one water heater at a time."
The Hidden Infrastructure
Urell isn't a manufacturer—they're the critical middle layer between giants like State Water Heaters, American Standard, and Green Drain, and the contractors who install them. Their 7am-4pm operation window reveals a business built on precision, not volume. With $750/month search volume for 'state water heaters' alone, they've positioned themselves as the regional authority in a market where timing and inventory management define success.
The Efficiency Paradox
Here's the counterintuitive insight: Urell's 1,629 monthly visits might seem modest, but their 50% organic traffic dominance in a hyper-local B2B market is exceptional. They rank for 'urell inc' (130 monthly searches) while competitors fight for generic terms. This isn't a traffic play—it's a precision targeting strategy. Their WordPress stack with jQuery and Bootstrap shows they're not over-engineering; they're optimizing for function over flash.
The leadership team tells the story: David Urell as Owner, Brad Lunt as Territory Sales Manager, Bill Reid handling Commercial Sales, Todd Graham managing IT, and Edward Sullivan as Commercial Sales Specialist. This isn't a faceless corporation—it's a tight-knit operation where each person owns a vertical. The absence of VC funding or external investment isn't a limitation; it's a strategic choice that preserves their agility and deep market relationships.
- Revenue-per-employee ratio of $375,000—exceptional for a distribution business
- Traffic concentration in 'undefined' region suggests either data limitations or intentional local dominance
- Tech stack reveals pragmatic efficiency: WordPress for CMS, jQuery/Bootstrap for lightweight frontend, no unnecessary frameworks
The Anti-Startup Success Story
Urell proves that in B2B infrastructure, depth beats scale, relationships beat virality, and $15M with 40 people beats $15M with 400.
What tech stack does Urell use?
How much traffic does Urell get?
Traffic & Engagement
Traffic Sources
Where is Urell's audience located?
What keywords does Urell rank for?
5 keywordsHow is Urell's SEO?
Meta Tags
Home | Urell
86 Coolidge Ave. Watertown, MA • Open Mon-Fri 7am-4pm (617) 923-9500 Efficiency with URELL The Premier Manufacturers' Representative New England and Up ...
Schema Types
What is Urell's revenue?
Who works at Urell?
Loading leads...
What do customers think of Urell?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Urell
What is Urell's Revenue?
What does Urell do?
How fast is Urell growing?
What technologies does Urell use?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Urell?
Contact Information
Export urell.com Data
Download the complete tech stack, analytics, leads, and company data for urell.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About urell.com
86 Coolidge Ave. Watertown, MA • Open Mon-Fri 7am-4pm (617) 923-9500 Efficiency with URELL The Premier Manufacturers' Representative New England and Up ...
Company Overview
Contact urell.com
Email Addresses
Phone Numbers
Technology Stack
urell.com uses 11 technologies across their website including Google Fonts, HSTS, PHP, and more.
Fonts
Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
Analytics & Marketing
Google Analytics
Traffic & Audience
urell.com receives approximately 1.6K monthly visitors and ranks #9,482,289 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:38 on the site.
The majority of urell.com's traffic comes from .
Frequently Asked Questions
What is urell.com?
What technologies does urell.com use?
How do I contact urell.com?
Is urell.com hiring?
How popular is urell.com?
Related Searches
This page provides publicly available information about urell.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit urell.com directly at https://urell.com.