us.aimpoint.com
us.aimpoint.com
Get leads like Us — and thousands more
Build targeted lists by tech stack, traffic, and more
Aimpoint's Digital Front: A $13M Revenue Mystery
Analyzing the US portal of a Swedish optics giant with 8,964 monthly visitors.
Aimpoint is the gold standard for combat optics, trusted by militaries and hunters worldwide. Yet, their US digital storefront (us.aimpoint.com) reveals a fascinating paradox: a legacy brand operating with the stealthy traffic of a niche B2B player, not a consumer electronics powerhouse.
"With 49% direct traffic, Aimpoint isn't winning Google—they're winning loyalty. Customers aren't browsing; they're buying."
The Volume vs. Value Disconnect
For a brand generating $13.1M in revenue, 8,964 monthly visits is incredibly lean. This suggests an ultra-high conversion rate or a heavy reliance on wholesale channels (Amazon, retailers) that bypass the .com entirely. The 28% organic search share indicates they aren't optimizing for 'best red dot sight' keywords—likely relying on brand dominance rather than SEO.
The Team Behind the Tech
The leadership team is built for B2B dominance. With a VP of Professional Sales (Thane Smith) and a Director of Digital Sales (Alexey Shabalin), the structure prioritizes institutional contracts and dealer networks over DTC impulse buys. Marketing is led by Andrea Cerwinske, suggesting a strategy focused on brand equity rather than viral growth.
The 'undefined' country traffic share (100%) is a data anomaly, but it highlights a lack of geo-targeted content. Unlike modern DTC brands, Aimpoint's US site appears to be a static hub rather than a localized experience. This is a brand that knows its audience doesn't need to be convinced—they just need a place to order.
- **Legacy Over SEO:** Zero detected technologies and sparse metadata suggest a site built for utility, not algorithmic discovery.
- **The B2B Moat:** Revenue implies heavy reliance on government/military contracts where SEO is irrelevant.
- **Silent Scale:** 64 employees supporting $13M+ revenue indicates a highly efficient, lean operation.
The Silent Giant Strategy
Aimpoint proves you don't need traffic to build a legacy—just an unbreakable product and a loyal following.
How much traffic does Us get?
Traffic & Engagement
Traffic Sources
Where is Us's audience located?
What is Us's revenue?
Who competes with Us?
Who works at Us?
Loading leads...
What do customers think of Us?
No Trustpilot reviews available for this company.
Frequently Asked Questions about Us
What is Us's Revenue?
How fast is Us growing?
Who are Us's competitors?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
Export us.aimpoint.com Data
Download the complete tech stack, analytics, leads, and company data for us.aimpoint.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About us.aimpoint.com
Company Overview
Traffic & Audience
us.aimpoint.com receives approximately 9.0K monthly visitors. The website has a bounce rate of 89% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of us.aimpoint.com's traffic comes from .
Frequently Asked Questions
What is us.aimpoint.com?
How popular is us.aimpoint.com?
Related Searches
This page provides publicly available information about us.aimpoint.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit us.aimpoint.com directly at https://us.aimpoint.com.