us.checkout.gymshark.com
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Gymshark's Checkout: A Masterclass in Vertical Integration
Why building a direct checkout domain is the ultimate power move for DTC brands
Gymshark didn't just build a checkout page; they built a fortress. While most brands settle for Shopify's default URLs, Gymshark carved out us.checkout.gymshark.com—a tactical asset that turns every transaction into a brand-owned data point.
"The checkout domain isn't a technical detail—it's a strategic moat that transforms commodity transactions into owned customer journeys."
The Vertical Integration Playbook
Gymshark's $799M revenue didn't happen by accident. By owning the checkout subdomain, they control the entire customer experience from discovery to delivery. This isn't just about branding—it's about data sovereignty. Every click, every abandonment, every upsell opportunity lives in their ecosystem, not a third-party's black box. The Tailwind CSS and PWA stack reveals a performance-obsessed mindset: fast, mobile-first, and conversion-optimized.
The 2,462-Person Engine
With 2,462 employees, Gymshark operates like a precision instrument. Louis Parsons leads Product & Supply Chain, Jordan Rowlands owns Digital Marketing, and Kyle Jones manages the finance rails. This isn't a startup—it's a scaled machine where every department feeds into the checkout experience. The lack of public traffic data suggests they're playing a different game: focused on profitability over vanity metrics, with a direct-to-community model that bypasses traditional SEO warfare.
The tech stack tells a story of calculated efficiency. Slick for UI components, Prism for code highlighting, Tailwind for rapid styling, and Google Analytics for ruthless optimization. They're not chasing shiny objects—they're building a conversion engine that happens to sell workout clothes. The £200M funding round wasn't for flashy marketing; it was for infrastructure that scales.
- Domain ownership = data ownership = customer insight
- Checkout subdomain creates brand consistency at the final touchpoint
- PWA architecture ensures mobile performance for a fitness-first audience
- Integrated tech stack eliminates third-party friction points
- Leadership structure aligns product, marketing, and finance around conversion
The Checkout is the Product
Gymshark understands that in DTC, the final transaction isn't an endpoint—it's the beginning of a data-driven relationship that fuels $799M in revenue.
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http://cdn.shopify.com/s/files/1/0098/8822/files/gymshark_social_banner_1200x1200.jpg?v=1549554764
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Gymshark Official Store - Gym Clothes & Workout Clothes
Unlock your full potential with our game-changing workout clothes. Shop gym clothing for the gym, running & everything in-between. Free delivery on orders over $75.
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About us.checkout.gymshark.com
Unlock your full potential with our game-changing workout clothes. Shop gym clothing for the gym, running & everything in-between. Free delivery on orders over $75.
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us.checkout.gymshark.com uses 24 technologies across their website including HSTS, Contentful, Cloudflare, and more.
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Microsoft Ads, Facebook Pixel
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us.checkout.gymshark.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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