usda.gov
usda.gov
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USDA.gov: The Unlikely Digital Behemoth
How a government agency quietly commands 10M monthly visits
Forget Silicon Valley's hype—USDA.gov is the silent giant of civic tech, commanding nearly 10 million monthly visits by solving real-world problems with brutal efficiency. It's not flashy, but it's the most vital data platform you've never analyzed.
"USDA.gov isn't a website—it's the nation's operating system for food, land, and survival."
The Unlikely Power User Base
With 24,895 employees and a $3.5M revenue (likely a reporting artifact for a federal agency), USDA operates at a scale that would make most startups weep. But here's the kicker: 52% of traffic comes from organic search—people aren't browsing; they're hunting for specific tools like the Web Soil Survey or SNAP benefits. This isn't passive consumption; it's mission-critical dependency.
The Keyword Goldmine
The data reveals a fascinating hierarchy: 'usda' (55K monthly searches) is dwarfed by 'snap' (653K)—a single program driving 10x more traffic than the entire agency brand. Meanwhile, 'web soil survey' (8.9K) and 'epp' (43.3K) show deep, technical engagement. This isn't a portal; it's a constellation of hyper-specific tools, each a billion-dollar economy in miniature.
What makes USDA.gov unique is its brutal lack of vanity metrics. No slick UI, no viral growth hacks—just raw utility. The 38% direct traffic proves users don't need Google; they type URLs directly because these tools are embedded in workflows. For founders, this is a masterclass in product-market fit: when your users bypass search engines, you've built infrastructure, not an app.
- The 'SNAP' keyword alone drives traffic equivalent to a mid-sized media company
- Direct traffic (38%) signals indispensable utility, not discoverability
- Technical tools (Web Soil Survey, EPP) have dedicated, high-intent audiences
- Global rank (#5,245) outperforms most Fortune 500 corporate sites
The Ultimate Product Lesson
USDA.gov proves that when you solve existential problems, you don't need to sell—you just need to exist. For investors and founders, this is the blueprint for building something that truly matters.
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About usda.gov
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Traffic & Audience
usda.gov receives approximately 10.0M monthly visitors and ranks #5,245 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 4:11 on the site.
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This page provides publicly available information about usda.gov. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit usda.gov directly at https://usda.gov.