vaess.com
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Vaess: The Quiet Food Engineers
A $22M revenue company solving food's biggest protein puzzle with fungi
While the world obsesses over plant-based hype, Vaess is quietly engineering the future of protein from fungi. With 82 employees and $22.1M in revenue, they're not chasing trends—they're building the infrastructure for tomorrow's food system.
"They're not selling burgers—they're selling the fungi that makes the burger possible."
The Mycoprotein Playbook
Vaess's keyword strategy reveals their precision focus. 'Mycoprotein' (3,230 monthly searches) and 'what is mycoprotein' (460 searches) dominate their organic traffic. They're educating the market on Fusarium venenatum benefits while competitors chase generic 'plant-based' buzzwords. This is strategic patience: building authority in a niche that will define the next decade of protein.
The Hidden Infrastructure
With 52% direct traffic, Vaess has built a moat of repeat customers who know exactly what they're getting. This isn't a consumer brand—it's a B2B ingredient powerhouse. When food manufacturers search 'Vaessen Schoemaker' (20 monthly searches), they're finding a legacy of food engineering that predates the alt-protein boom. The company doesn't need to shout; their customers return because they deliver consistency at scale.
Their tech stack tells the story of a company that's scaled pragmatically. WordPress for content, Tailwind CSS for design, and Swiper for functionality—no unnecessary complexity. They're focused on engineering food, not engineering hype. The HSTS implementation and Google Tag Manager suggest a mature operation that understands security and analytics, even if their global rank (#13.5M) suggests they're still flying under the radar.
- Revenue-first approach: $22M from B2B food ingredients, not DTC fads
- Niche domination: Owning the mycoprotein conversation when others chase generic keywords
- Infrastructure over influencers: 52% direct traffic proves deep B2B relationships
- Pragmatic tech: WordPress + Tailwind, not bloated frameworks
The Quiet Giant in Food Engineering
Vaess isn't building a brand—they're building the foundation for every future brand that needs protein that actually works.
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We are the food engineers of tomorrow - Vaess
Food is dynamic. We are continuously helping our customers to find new ways to improve their products, and to stand out of the crowd.
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About vaess.com
Food is dynamic. We are continuously helping our customers to find new ways to improve their products, and to stand out of the crowd.
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vaess.com uses 10 technologies across their website including HSTS, PHP, WordPress, and more.
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HSTS
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vaess.com receives approximately 1.2K monthly visitors and ranks #13,524,363 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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