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valic.com
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valic.com

12 technologies
VerifiedGrowingVisit383.4K/mo$334M1.1K12 Tech
Deep Dive

The Rebrand That Didn't Kill Valic

How a 60-year-old retirement giant is winning the digital migration game

In the brutal world of financial services, legacy brands usually die a slow, painful death. Valic isn't dying—it's thriving by making the painful transition from analog to digital feel invisible.

383K
monthly visits
56%
direct traffic
381K
backlinks
1.1K
employees

"Valic proves that in finance, the best rebrand is the one your grandfather doesn't notice until his 401(k) is already migrated."

The Corebridge Chess Move

AIG Retirement Services didn't just rebrand to Corebridge Financial—they surgically repositioned Valic as the participant-facing arm while keeping the brand equity intact. The result? 56% direct traffic means existing customers aren't abandoning them; they're actively seeking the Valic login. That's retention gold in an industry where 70% of participants cash out during transitions.

The Silent Migration

With 383K monthly visits and only 13% coming from organic search, Valic's traffic profile reveals a brutal truth: they own their users. The top keywords aren't industry terms—they're 'valic login' and 'valic corebridge login.' This isn't a growth play; it's a retention fortress. When your branded search volume (5,240/mo) dwarfs your product keywords, you've got a captive audience.

The tech stack tells the story of a company caught between eras. jQuery and Bootstrap scream legacy frontend, while Tailwind CSS and Ant Design hint at modern rebuilds. Google Analytics, LinkedIn Insight Tag, and Facebook Pixel form the surveillance trinity—Corebridge knows exactly who's clicking what, when they're abandoning carts, and which financial wellness module converts. It's a Frankenstein stack, but it works.

  • 381K backlinks from a domain that barely publishes content—legacy relationships are SEO moats
  • Zero Trustpilot reviews despite 383K visits—B2B2C means complaints die in HR departments, not public forums
  • 100% 'undefined' country traffic—likely US-only, but the data suggests heavy corporate partnership channels
No public pricing or API docs
Owns the corporate retirement plan market through legacy relationships
No modern fintech partnerships visible
Flawless direct traffic retention during rebrand
No organic growth strategy (only 13% organic traffic)
Financial wellness modules that actually get used

The Anti-Startup Playbook

Valic wins by not chasing growth—it chases stability. In a world of fintech burnout, being boring is the ultimate moat.

What tech stack does Valic use?

23 detected
Security1
Programming Languages1
Feedback1
Tag Managers1
Analytics & Marketing1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics11
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
R
Reddit Pixel
L
LinkedIn Insight Tag
F
Facebook Pixel
G
Google Tag Manager
R
Reddit
G
Google DoubleClick
L
LinkedIn
F
Facebook

How much traffic does Valic get?

Traffic & Engagement

496.1K
Monthly Visits
+46.4%
7.9
Pages/Visit
9:03
Avg. Duration
25%
Bounce Rate
Monthly Traffic Trend+30%
382.5K
Oct 2025
Oct
339.0K
Nov 2025
Nov
496.1K
Dec 2025
Dec

Rankings

#87,455
Global Rank
#20,367
United States Rank
Finance
Category

Backlinks & Authority

381.0K
Backlinks
1.5K
Ref. Domains
39
Authority Score
Low
Penalty Risk
Backlinks Trend+7%
354.7K
Jul 2025
Jul
397.6K
Aug 2025
Aug
395.0K
Sep 2025
Sep
393.0K
Oct 2025
Oct
388.1K
Nov 2025
Nov
381.0K
Dec 2025
Dec

Search Traffic

Organic
33.5K

Top Organic Keywords

#2valic login
22,200 vol8.8%
#2corebridge financial
49,500 vol3.9%
#2valic login in
8,100 vol3.2%

Where is Valic's audience located?

🇺🇸United States99.5%
🇨🇦Canada0.3%
🇮🇳India0.1%
🇪🇸Spain0.0%
🇧🇸Bs0.0%

Device Distribution

Desktop27.4%
Mobile72.6%

What keywords does Valic rank for?

5 keywords
1valic login1.9K vol$3.23
2valic5.2K vol$3.50
3valic corebridge login1.2K vol
4corbridge financial login360 vol
5valic corebridge60 vol$4.48

How is Valic's SEO?

Meta Tags

title39 chars

Plan Participant | Corebridge Financial

description304 chars

At Corebridge Financial, formerly AIG Retirement Services, we believe everyone deserves financial security. We work hard to make it possible for people to take action in their financial lives—because action is the bridge from planning to outcomes, from today’s financial needs to tomorrow’s aspirations.

languageEN

H1 Tags

h12026 retirement plan contribution limits
h1Save more for today and tomorrow
h1New online account experience

Who works at Valic?

Loading leads...

What do customers think of Valic?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Valic

What is Valic's Revenue?
Valic generates approximately $334M in annual revenue. With 1,135 employees, that's $294,000 per employee.
What does Valic do?
At Corebridge Financial, formerly AIG Retirement Services, we believe everyone deserves financial security. We work hard to make it possible for people to take action in their financial lives—because action is the bridge from planning to outcomes, from today’s financial needs to tomorrow’s aspirations.
How fast is Valic growing?
Valic has grown by 46.4% in the last 6 months according to traffic data. employee count has changed by -2% year over year.
How do people interact with Valic?
When visiting Valic, visitors view an average of 7.9 pages per visit, and spend around 9:03 on the site, and the bounce rate is 24.8%.
How do people find Valic?
462.6K people (93%) visit Valic directly. 33.5K (7%) find them through organic search.
Who uses Valic?
Valic's top market is United States with 493.5K visitors (99.5%). Canada is 2nd with 1.5K (0.3%). India is 3rd with 300 (0.1%).
What technologies does Valic use?
Valic uses 12 technologies across their website including Security, Programming Languages, Advertising. Key technologies include HSTS, PHP, DoubleClick Floodlight, LinkedIn Insight Tag.
Who are Valic's competitors?
Valic's main competitors include TIAA, Nationwide, Voya, Vanguard, Lincoln Financial. These companies operate in similar markets and compete for the same customer base.

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About valic.com

At Corebridge Financial, formerly AIG Retirement Services, we believe everyone deserves financial security. We work hard to make it possible for people to take action in their financial lives—because action is the bridge from planning to outcomes, from today’s financial needs to tomorrow’s aspirations.

Company Overview

valic.com
Website
finance
Industry
#85,995
Global Rank
383.4K
Monthly Visitors
12
Technologies

Contact valic.com

Technology Stack

valic.com uses 12 technologies across their website including HSTS, PHP, DoubleClick Floodlight, LinkedIn Insight Tag, and more.

Security

HSTS

Programming Languages

PHP

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Facebook Pixel

Feedback

Qualtrics

Tag Managers

Adobe Launch

Analytics & Marketing

Google Analytics

Traffic & Audience

383.4K
Monthly Visits
17%
Bounce Rate
6.8
Pages/Visit
5:08
Avg. Duration

valic.com receives approximately 383.4K monthly visitors and ranks #85,995 globally. The website has a bounce rate of 17% with visitors viewing an average of 6.8 pages per visit. Users spend an average of 5:08 on the site.

The majority of valic.com's traffic comes from undefined, .

Frequently Asked Questions

What is valic.com?
At Corebridge Financial, formerly AIG Retirement Services, we believe everyone deserves financial security. We work hard to make it possible for people to take action in their financial lives—because action is the bridge from planning to outcomes, from today’s financial needs to tomorrow’s aspirations.
What technologies does valic.com use?
valic.com uses 12 technologies including HSTS, PHP, and 6 more. View the full tech stack analysis above.
How do I contact valic.com?
You can contact valic.com through their contact page.
What are valic.com's social media accounts?
valic.com is active on youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is valic.com hiring?
Check valic.com's careers page for current job openings and opportunities.
How popular is valic.com?
valic.com receives approximately 383.4K monthly visitors and ranks #85,995 globally. Traffic is growing by 17.0% month-over-month.

Related Searches

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This page provides publicly available information about valic.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit valic.com directly at https://valic.com.