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Vaswani Inc.: The $24M Fixture Giant
A deep dive into the quiet powerhouse of retail design & manufacturing.
In a world obsessed with SaaS scaling, Vaswani Inc. operates a high-margin, asset-heavy business manufacturing custom store fixtures and rugs. With $24.4M in revenue and just 85 employees, they are a lean, profit-generating machine in the retail infrastructure space.
"They don't chase clicks; they build the physical environments where transactions happen."
The Asset-Heavy Advantage
Unlike software companies that scale infinitely, Vaswani relies on physical manufacturing. With $24.4M in revenue and 85 employees, they generate ~$287k per employee. This indicates a high-value, low-volume business model focused on B2B contracts for retailers and restaurants rather than mass-market e-commerce.
The Search Anomaly
Their SEO profile is bizarrely specific. While branded searches ('Vaswani Inc') drive traffic, they rank for 'automatic hand sanitizer dispenser isometric drawing.' This suggests they pivoted hard during the pandemic to supply essential fixtures, capturing high-intent commercial traffic when physical retail was desperate for safety solutions.
The company is a certified MBE (Minority Business Enterprise), a significant competitive advantage when bidding for corporate contracts. Their client base—retailers, brands, and restaurants—relies on long-term relationships rather than one-off transactions. The low website traffic (3,958 monthly visits) confirms this is a high-touch, referral-based business, not a volume play.
- Revenue per employee is exceptionally high for the furniture industry ($287k).
- Traffic sources are dominated by direct (39%) and organic (37%), signaling strong brand recall.
- The 'undefined' country traffic suggests either tracking issues or a highly localized, undisclosed client base.
The Quiet Giant
Vaswani proves you don't need viral traffic to build a $24M business—just deep industry roots and manufacturing excellence.
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Open Graph Image
http://static1.squarespace.com/static/5655674de4b0c6e18e253d31/t/63c75a1a0c649e78cab85276/1674009114826/primary_logo.png?format=1500w
Meta Tags
Vaswani | Store Fixtures | Millwork | Furniture | Rugs
Vaswani is a leader in the custom design, manufacturing, and installation of consumer environments. We are a full-service firm providing fixtures, furniture and rugs to deliver value to retailers, brands and restaurants both large and small. As a certified-MBE, we have built a reputation for high-quality manufacturing and innovative ideas while always putting our customers first.
Vaswani is a leader in the custom design, manufacturing, and installation of consumer environments. We are a full-service firm providing fixtures, furniture and rugs to deliver value to retailers, brands and restaurants both large and small. As a certified-MBE, we have built a reputation for high-qu
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About vaswaniinc.com
Vaswani is a leader in the custom design, manufacturing, and installation of consumer environments. We are a full-service firm providing fixtures, furniture and rugs to deliver value to retailers, brands and restaurants both large and small. As a certified-MBE, we have built a reputation for high-quality manufacturing and innovative ideas while always putting our customers first.
Company Overview
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Technology Stack
vaswaniinc.com uses 14 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
vaswaniinc.com receives approximately 4.0K monthly visitors and ranks #5,052,341 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:01 on the site.
The majority of vaswaniinc.com's traffic comes from undefined, undefined, .
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