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vayama.com
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vayama.com

7 technologies
VerifiedGrowingVisit1.3K/mo$30M1207 Tech
Deep Dive

Vayama's Identity Crisis

A travel brand lost between domain and destination

Vayama.com redirects to BudgetAir.co.uk—a classic case of domain identity crisis. With only 1,287 monthly visits and a 1.7/5 Trustpilot rating, this isn't a travel disruptor; it's a cautionary tale of brand dilution in a crowded market.

1,287
monthly visits
#12.3M
global rank
32%
organic search
42%
direct traffic

"When your domain becomes a redirect, your brand equity evaporates into the void of forgotten URLs."

The Traffic Paradox

Despite 17,586 Trustpilot reviews, Vayama's traffic is anemic. The 42% direct traffic suggests existing users searching for the brand, but the 1,287 monthly visits indicate severe stagnation. The 'vayama' keyword still drives 910 monthly searches—people are looking for something that barely exists.

The BudgetAir Reality

The company operates as BudgetAir.co.uk with 120 employees and $30.4M revenue. The tech stack (Next.js, Ant Design, PWA) shows modern infrastructure, but the user experience suffers from identity fragmentation. The 1.7/5 rating reveals systemic issues—likely hidden fees, poor customer service, or booking complications.

The keyword data tells a story of confusion. 'Cartrawler' (4,760 monthly searches) and 'Hong Kong Airlines check-in' (1,910 searches) dominate their organic profile—generic travel queries rather than branded loyalty. This isn't a destination brand; it's a utility layer fighting for attention.

  • Domain identity crisis: Vayama.com redirects to BudgetAir.co.uk, destroying brand equity
  • Trustpilot disaster: 1.7/5 rating with 17,586 reviews indicates systemic operational failures
  • Traffic collapse: 1,287 monthly visits is a ghost town for a $30M revenue travel business
  • Keyword confusion: Dominated by generic travel queries, not brand loyalty
No clear brand identity
Modern tech stack (Next.js, PWA)
Catastrophic user ratings
IATA membership
Minimal organic reach
Established infrastructure
Domain abandonment
Revenue stability at $30M

The Redirect is the Message

Vayama.com isn't a travel brand—it's a relic. The redirect to BudgetAir.co.uk signals surrender. In 2024, with 1,287 monthly visits and a 1.7/5 rating, this isn't a pivot; it's a quiet exit from relevance. The question isn't what Vayama is—it's why it still exists at all.

What tech stack does Vayama use?

12 detected
Accessibility1
Cloud & Hosting1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics5
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager

How much traffic does Vayama get?

Traffic & Engagement

1.3K
Monthly Visits
1.4
Pages/Visit
0:00
Avg. Duration
32%
Bounce Rate
Monthly Traffic Trend+382%
267
Oct 2025
Oct
336
Nov 2025
Nov
1.3K
Dec 2025
Dec

Traffic Sources

Search
32%
Direct
42%
Social
10%
Referrals
13%
Email
0%
Paid
2%

Where is Vayama's audience located?

🌍100.0%

What keywords does Vayama rank for?

5 keywords
1vayama910 vol$1.41
2cartrawler4.8K vol$3.14
3hong kong airlines check in1.9K vol$0.68
4hong kong airline check in470 vol
5yiyak flights280 vol

How is Vayama's SEO?

Meta Tags

title39 chars

Compare cheap flights » BudgetAir.co.uk

description130 chars

Planning a budget air travel? Get cheap flights tickets around the globe with BudgetAir.co.uk. ✓ Compare Flights ✓ Member of IATA

languageEN

H1 Tags

h1Find cheap flights on BudgetAir.co.uk
h1Partners deals
h1Other interesting links

Schema Types

BreadcrumbList

Who works at Vayama?

Loading leads...

What do customers think of Vayama?

Vayama.com

Vayama.com

1.7
17,586 reviews
✓ Claimed

Categories

Flights Search Site#undefinedTravel Agency#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
5/14/2014

Contact Information

Address:
NL

Reviews (20)

Filter by rating:
Baba Duk
2/18/2023
🇮🇪 Ireland26 reviewsOrganicUnverified
Experience date: 2/18/2023
So far so good

Booked few flights through their site in past and never had an issue. My most recent flight was changed by the airline, successfully managed to reschedule another one for free through Vayama live chat within the same day.

George Dahdouh
1/6/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/6/2024
Vayama was the middle man between my…

Vayama was the middle man between my family as the customers and Interjet Airline. Interjet stopped flights between USA and Mexico. Vayama as the my travel agent supposed to find a way to get reimbursed from Interjet or to find another flight to travel to Mexico. Unfortunately, Vayama did nothing to resolve the issue at all. I lost the money and was not able to travel. Will never use this site again.

Syed M Umer
12/11/2024
🇮🇪 Ireland1 reviewsOrganicUnverified
Experience date: 12/11/2024
Never book from a third party Website

Never book from a third party Website. My flight got cancelled due to Aer Lingus strike. They did not give me alternate options. I had to pay extra money from my pocket and got another ticket. For refund they kept on saying that they have filed a refund request. I contacted Airline after some time. Airline said there is no refund request from vayama. I contacted vayama again and they gave me a fake reference number for my refund request and said that my request has got cancelled by the Airline. I contacted Airline again. The airline again to confirm the reference number and airline said this not a valid number. This is terrible and unacceptable. This was my first and last experience with these scammers.

Kate McCarthy
11/12/2024
🇮🇹 Italy2 reviewsOrganicUnverified
Experience date: 11/12/2024
Omg horrible

Omg horrible. Never ever again. They are a disaster along w their partner in crime Budget Air. Avoid them.

Jane Ferris
6/24/2024
🇯🇵 Japan1 reviewsOrganicUnverified
Experience date: 6/21/2024
Do not use Vayama

I am absolutely appalled and very angry about vayama - on their site they have a trustpilot four star graphic- this is not true. The ticket indicated a 'transfer to another aircraft' not a150€ taxi across Osaka to another international airport. No service post booking - avoid - as you must pay extra for bags and extra for seat selection - you are better off booking with a trusted air line directly.

Frequently Asked Questions about Vayama

What is Vayama's Revenue?
Vayama generates approximately $30M in annual revenue. With 120 employees, that's $253,000 per employee.
What does Vayama do?
Planning a budget air travel? Get cheap flights tickets around the globe with BudgetAir.co.uk. ✓ Compare Flights ✓ Member of IATA
What technologies does Vayama use?
Vayama uses 7 technologies across their website including Accessibility, Cloud & Hosting, E-commerce & Payments. Key technologies include UserWay, Cloudflare, Klarna.
Who are Vayama's competitors?
Vayama's main competitors include Hostelworld Group, Staycity, Balboa Water Group, Traveltrust, Olivia. These companies operate in similar markets and compete for the same customer base.
What do customers think of Vayama?
Vayama has a Trustpilot score of 1.7 out of 5 (1 stars) based on 17,586 customer reviews.

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About vayama.com

Planning a budget air travel? Get cheap flights tickets around the globe with BudgetAir.co.uk. ✓ Compare Flights ✓ Member of IATA

Company Overview

vayama.com
Website
travel_and_tourism
Industry
#12,330,271
Global Rank
1.3K
Monthly Visitors
7
Technologies

vayama.com Key Pages

vayama.com Social Media

Technology Stack

vayama.com uses 7 technologies across their website including UserWay, Cloudflare, Klarna, and more.

Accessibility

UserWay

Cloud & Hosting

Cloudflare

E-commerce & Payments

Klarna

Analytics & Marketing

Google Tag Manager

Web Standards

PWA

UI Libraries

Ant Design

Traffic & Audience

1.3K
Monthly Visits
32%
Bounce Rate
1.4
Pages/Visit
0:00
Avg. Duration

vayama.com receives approximately 1.3K monthly visitors and ranks #12,330,271 globally. The website has a bounce rate of 32% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:00 on the site.

The majority of vayama.com's traffic comes from .

Frequently Asked Questions

What is vayama.com?
Planning a budget air travel? Get cheap flights tickets around the globe with BudgetAir.co.uk. ✓ Compare Flights ✓ Member of IATA
What technologies does vayama.com use?
vayama.com uses 7 technologies including UserWay, Cloudflare, and 1 more. View the full tech stack analysis above.
How do I contact vayama.com?
You can contact vayama.com via email at [email protected].
What are vayama.com's social media accounts?
vayama.com is active on twitter. You can find links to all their social media profiles in the social section above.
How popular is vayama.com?
vayama.com receives approximately 1.3K monthly visitors and ranks #12,330,271 globally. Traffic is growing by 283.0% month-over-month.

Related Searches

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This page provides publicly available information about vayama.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vayama.com directly at https://vayama.com.