veefriends.com
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VeeFriends: The $13M Intellectual Property Play
Gary Vee's experiment in building a media empire from scratch—using NFTs as the foundation.
Most NFT projects died in the crypto winter; VeeFriends used it to launch a trading card game, an animated series, and a $13M revenue engine. This isn't a crypto project—it's a modern IP studio disguised as one.
"They didn't just sell JPEGs—they minted a universe. Every token is a ticket to an ecosystem, not just a speculative asset."
The IP-First Strategy
While competitors chased metaverse land grabs, VeeFriends focused on character ownership. Their 268 original characters (like 'The Great DeFi' and 'The Curious Ape') aren't just art—they're the foundation of a transmedia franchise. The data proves it: 36% of traffic comes from organic search for specific characters and game terms like 'veefriends tcg championship,' showing intent-driven discovery, not hype.
Revenue Beyond the Drop
The $13.1M revenue isn't from 2021 NFT mania—it's sustained through diversified streams. The site architecture reveals the playbook: 'Live Shows' (events), 'Collectibles' (physical/digital), 'Cards' (TCG), and 'Shop' (merch). This isn't a collection; it's a product ecosystem. With 63 employees, they're outbuilding most Web3 projects, treating this as a tech company, not a community project.
The traffic split is telling: 45% direct traffic means their audience isn't just speculators—they're fans returning to the universe. The 36% organic search is dominated by branded terms ('veefriends,' 'vee friends'), indicating strong brand recall. Yet, the 'veefriends manga' and 'veefriends comics' keywords show they're successfully expanding into traditional media formats, bridging the gap between crypto natives and mainstream audiences.
- Character-first IP strategy: 268 unique characters as brand anchors
- Transmedia execution: From NFTs to animated series and physical trading cards
- Direct-to-consumer engine: 45% direct traffic shows owned audience
- Traditional tech stack: Tailwind, Bootstrap, Adobe Fonts—no crypto-specific infrastructure
The Real Innovation: Patience in a Fast-Moving Industry
While others pivoted to AI or metaverses, VeeFriends doubled down on characters. Their $13M revenue and 78K monthly visits prove that in Web3, the best business model is still a great story.
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Open Graph Image
https://media.veefriends.com/image/upload/f_auto,q_auto/v2/veefriends/specials/www/default
Meta Tags
Welcome to VeeFriends | VeeFriends
Join the VeeFriends universe! Discover our beloved character collection featuring animated series, trading card games, digital collectibles, and a vibrant global community created by Gary Vaynerchuk.
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About veefriends.com
Join the VeeFriends universe! Discover our beloved character collection featuring animated series, trading card games, digital collectibles, and a vibrant global community created by Gary Vaynerchuk.
Company Overview
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Technology Stack
veefriends.com uses 6 technologies across their website including Adobe Fonts, Lazy Loading, Twitter Cards, and more.
Fonts
Adobe Fonts
Performance
Lazy Loading
Web Standards
Twitter Cards
UI Libraries
Ant Design
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
veefriends.com receives approximately 78.1K monthly visitors and ranks #386,908 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:21 on the site.
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