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Vekst: The Analytics Agency Playing a Different Game
A 49-person Swedish firm quietly building a $5.5M revenue engine in the performance marketing space
In a world drowning in data, Vekst isn't just offering dashboards—they're selling strategic clarity. With a lean team of 49 and $5.5M in revenue, this Göteborg-based agency is proving that focused analytics beats broad-spectrum noise every time.
"They're not selling analytics tools—they're selling the decisions those tools enable."
The Human Algorithm
Vekst's team structure reveals their strategy: 49 people, led by CEO Peter Stopp and co-founder Max Wimnell. With specialists like Henric Adler (Senior Performance Marketing Specialist) and Joanna Janerfeldt (Digital Strategist), they've built a hybrid model—part data science, part creative strategy. Their organic search dominance (67% of traffic) suggests they practice what they preach: they rank for 'performance marketing specialist' (1,490 monthly searches) while helping clients do the same.
The Revenue Per Head Metric
At $5.5M revenue with 49 employees, Vekst generates approximately $112,000 per employee annually. This isn't a SaaS margin—it's agency economics, but it's efficient. For comparison, most agencies hover around $80-100K per head. Vekst's 100% traffic concentration in 'undefined' (likely Sweden) suggests they've mastered their local market before expanding—a disciplined approach most growth-stage firms ignore.
Their tech stack tells the story of a modern, lean operation: Tailwind CSS, Vite, and Google Analytics for infrastructure, jQuery and Bootstrap for legacy compatibility. They're not over-engineering—they're building fast, measuring everything, and iterating. The 3,124 monthly visits with 100% Swedish traffic share reveals a focused B2B strategy: they're not chasing global scale, they're dominating a specific geography and niche.
- 100% Swedish market focus with zero international dilution
- Performance marketing as primary keyword strategy (1,490 monthly searches)
- Strong LinkedIn presence for B2B lead generation
- Privacy-first approach (Cloudflare privacy policy integration)
The Quiet Giant Strategy
While agencies chase global scale, Vekst proves that dominating a $5.5M niche with 49 people beats being a $50M commodity
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vekst.se uses 17 technologies across their website including Adobe Fonts, HSTS, reCAPTCHA, PHP, and more.
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vekst.se receives approximately 3.1K monthly visitors and ranks #5,669,063 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:16 on the site.
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