velan.com
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Velan: The Quiet Giant of Industrial Valves
A family-owned legacy generating $167M in revenue with cutting-edge engineering
In a world obsessed with SaaS valuations and digital disruption, Velan operates in the dirt, steam, and pressure of heavy industry. They don't need a viral social strategy; they need their valves to hold back 1,000 PSI without a single leak.
"Velan isn't chasing growth hacks; they are engineering reliability into the critical infrastructure of the world."
The B2B Moat
Velan’s digital footprint is deceptively modest. With only 26,632 monthly visits, they don't rely on inbound marketing. Their traffic is dominated by high-intent, specific queries like 'full port ball valve dimensions' and 'who is the CFO of Velan?' This indicates a customer base that isn't browsing—they are procuring. When a facility manager needs a valve, they know exactly where to go.
The Legacy Engine
As a family-owned business in a sector dominated by conglomerates, Velan leverages agility. Their tech stack reveals a modern approach to an old industry, utilizing jQuery, Bootstrap, and Google Analytics to streamline the user experience for engineers and procurement officers. They aren't stuck in the analog age; they just don't prioritize flash over function.
- Niche dominance in valve engineering with a $167M revenue floor.
- High-value organic search traffic focused on technical specifications.
- A leadership team (Yves Leduc, Bruno Carbonaro) deeply integrated with operations.
- Strategic use of legacy web tech (jQuery/Bootstrap) for maximum compatibility.
The Unsexy Billion-Dollar Playbook
Velan proves that in B2B heavy industry, you don't need to be trendy. You just need to be the one that doesn't break.
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https://velan.com/wp-content/uploads/2024/10/SF-FIP-multiple-valves-scaled.jpg
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Velan | Unparalleled Innovation in Valve Engineering & Technology
A family-owned business, Velan delivers industry-leading valve solutions using cutting-edge technology. We are committed to delivering “quality that lasts.”
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About velan.com
A family-owned business, Velan delivers industry-leading valve solutions using cutting-edge technology. We are committed to delivering “quality that lasts.”
Company Overview
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Technology Stack
velan.com uses 14 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
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PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
velan.com receives approximately 26.6K monthly visitors and ranks #1,040,960 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:35 on the site.
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