vendease.com
vendease.com
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Vendease: The B2B Food Engine Quietly Scaling Africa
How a 93-person team is building the backbone of African food supply chains
While everyone chases fintech, Vendease is building the critical infrastructure for Africa's food supply chain. With $28.4M in revenue and 93 employees, they're proving that B2B commerce can scale profitably in the continent's most challenging markets.
"They're not just selling food online—they're digitizing Africa's most fragmented supply chain, one restaurant at a time."
The Hidden Market
Vendease targets Africa's 10M+ restaurants and food vendors who still buy through fragmented, cash-based supply chains. Their 6,856 monthly visits might seem modest, but this is B2B where relationships matter more than viral traffic. The real signal? 350 monthly searches for 'vendease' alone—strong brand recall for a niche B2B player.
The SEO Playbook
Their keyword strategy reveals a masterclass in capturing intent: 'buy foodstuffs online nigeria' (640 monthly searches) and 'websites to order stuff in lagos' (310 searches). They're not fighting for generic terms—they're owning hyper-local, high-intent queries that convert. The 46% direct traffic is the real proof point: businesses are coming back to order repeatedly.
The 89.5% traffic concentration in 'undefined' (likely Nigeria) shows disciplined geographic focus. They're not spreading thin across the continent—they're dominating one market before expanding. This is how you build defensible moats in B2B: depth over breadth.
- Revenue-per-employee ratio of ~$305K suggests healthy unit economics
- Organic search (44%) vs direct traffic (46%) shows strong brand + SEO balance
- Hyper-local keyword targeting avoids expensive competition
- 93 employees for $28M revenue indicates lean operations
The Quiet Giant
Vendease proves that in Africa's B2B markets, deep operational excellence beats flashy growth metrics. While others chase valuations, they're building a real business—one restaurant, one vendor, one order at a time.
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About vendease.com
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Traffic & Audience
vendease.com receives approximately 6.9K monthly visitors and ranks #3,046,774 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:58 on the site.
The majority of vendease.com's traffic comes from undefined, .
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