In a move that defies traditional industry boundaries, Venocoinc.com—backed by an energy company with $113M in revenue and 369 employees—has launched HIRAKULOG, a cashless payment solution targeting Japan's small business sector. This isn't a fintech startup; it's an industrial giant diversifying into payments.

"When an energy company builds a payment platform, you're not looking at a side project—you're witnessing a strategic pivot into fintech infrastructure."

The Instagram presence (@gorilla.police) suggests a playful, approachable brand identity—unusual for an energy company but essential for connecting with small business owners. This duality is fascinating: industrial-scale resources wrapped in consumer-friendly packaging. The site's Japanese-language focus indicates a domestic-first strategy, likely testing in a market where cashless adoption is accelerating but still lags behind other developed nations.

• Energy sector capital backing a fintech play
• Zero traffic suggests stealth or pre-launch phase
• Targeting Japan's underserved small business segment
• Modern tech stack (Tailwind, Swiper, jQuery) despite corporate parent
• Instagram branding indicates B2C2B strategy