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venum.com
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venum.com

35 technologies
VerifiedVisit1.6M/mo$64M25635 Tech25 Leads
Deep Dive

Venum: The $64M Combat Sports Machine

How a French brand built a global empire in the UFC octagon and beyond

In a market dominated by giants like Nike and Adidas, Venum carved out a $63.9M empire by owning the one place those giants feared to tread: the blood-soaked canvas of the UFC. This isn't just sportswear; it's armor for the modern warrior.

$63.9M
annual revenue
1.63M
monthly visits
57%
organic search traffic
13,872
Trustpilot reviews

"Venum didn't just sponsor the UFC; they became the uniform of combat sports itself."

The Niche Domination Strategy

While mainstream brands chase broad audiences, Venum's 57% organic search traffic reveals a powerful truth: they own the intent. When someone searches 'boxing gloves' (44,600 monthly searches), Venum doesn't just appear—they dominate. Their 172,768 backlinks aren't from generic lifestyle blogs; they're from fight forums, gym reviews, and UFC highlights. This is precision targeting at scale.

The UFC Effect & Global Footprint

The data reveals Venum's secret weapon: undefined markets (19.7% traffic share). This isn't a bug—it's the UFC's global footprint. From Paris to São Paulo, Venum's presence in 256 employees isn't just for manufacturing; it's for logistics, sponsorship, and local market penetration. Their 36% direct traffic proves brand loyalty that goes beyond algorithms.

The tech stack tells its own story: Tailwind CSS, Vite, PWA—this isn't a legacy platform. Venum's modern architecture supports 1.63M monthly visitors with the agility of a startup, not a legacy sports brand. Their 4/5 Trustpilot rating from 13,872 reviews shows they're not just moving product; they're building a community that trusts them with their gear, their safety, and their identity.

  • Owns the 'combat sports' keyword category with 101,410 monthly searches for 'venum'
  • Strategic UFC partnership creates global visibility without traditional ad spend
  • Modern tech stack (Vite, PWA) supports high-volume e-commerce at scale
  • 36% direct traffic indicates exceptional brand recall and repeat customers
Doesn't chase mainstream fashion trends
Owns the combat sports narrative completely
Avoids broad demographic targeting
Builds community through UFC partnerships and influencer marketing
Stays out of traditional retail partnerships
Direct-to-consumer model maximizes margins and brand control

The Blueprint for Niche Domination

Venum proves that in a crowded market, owning a specific community is more valuable than broad appeal. Their $63.9M revenue from 256 employees shows that focused execution beats scale every time.

What tech stack does Venum use?

44 detected
Accessibility1
Email Marketing1
Customer Support1
Reviews1
E-commerce & Payments2
Analytics & Marketing1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries2
Frontend Frameworks2
Tracking & Analytics9
G
Google Analytics
G
Google APIs
J
jsDelivr
G
Google Tag Manager
C
Cloudflare
G
Google DoubleClick
T
Tracking Service
A
Amazon CloudFront
F
Facebook Pixel

How much traffic does Venum get?

Traffic & Engagement

1.2M
Monthly Visits
-24.7%
6.9
Pages/Visit
7:33
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-6%
1.3M
Oct 2025
Oct
1.6M
Nov 2025
Nov
1.2M
Dec 2025
Dec

Rankings

#42,271
Global Rank
#40,372
United States Rank
Sports
Category

Backlinks & Authority

172.8K
Backlinks
8.2K
Ref. Domains
51
Authority Score
Low
Penalty Risk
Backlinks Trend-39%
283.7K
Jul 2025
Jul
263.6K
Aug 2025
Aug
223.8K
Sep 2025
Sep
207.4K
Oct 2025
Oct
205.7K
Nov 2025
Nov
172.8K
Dec 2025
Dec

Search Traffic

Organic
857.6K
Paid
42.9K

Top Organic Keywords

#1venum
22,200 vol14.1%
#1venum boxing gloves
8,100 vol5.1%
#3boxing gloves
74,000 vol3.8%
#3compression shirt
49,500 vol2.5%
#1venom boxing gloves
1,900 vol1.2%

Where is Venum's audience located?

🇺🇸United States18.2%
🇫🇷France15.5%
🇪🇸Spain12.3%
🇩🇪Germany8.3%
🇮🇹Italy8.0%

Device Distribution

Desktop30.3%
Mobile69.7%

What keywords does Venum rank for?

5 keywords
1venum101.4K vol$0.46
2boxing gloves44.6K vol$0.57
3venum boxing gloves2.9K vol$0.72
4venun1.2K vol$0.41
5ufc6.5M vol$1.91

How is Venum's SEO?

Open Graph Image

OG Image preview
og:image

https://www.venum.com/cdn/shop/files/LOGO-MANISH.png?v=1679590128

Meta Tags

title48 chars

Venum - The World's leading combat sports brand.

description172 chars

Venum gives you comfortable outfit for fighting sports like Boxing, BJJ, Karate & MMA. Free shipping to the US for orders above US$49.99* . Heavy packages are not included.

languageEN

H1 Tags

h1Earn 10% CashBack
h1Our Sale Picks
h1Shop by Category

Schema Types

Unknown

Who works at Venum?

Loading leads...

What do customers think of Venum?

Venum

Venum

4.0
13,872 reviews
✓ Claimed

Categories

Sportwear Manufacturer#8

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
8/8/2019

Contact Information

Address:
Venum North America, 9436 W Lake Mead Blvd
Las Vegas, US

Reviews (20)

Filter by rating:
Katlyn Fertig
1/18/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/13/2026
Good Review

I want to take a minute and thank you tremendously for your help, it means the world to me and your customer service has been fabulous. The person was amazing to work with and got my problem solved. I understand things happen with products, I appreciate you standing by your product. That’s what will make me a repeat customer. Thank you again!

sulaiman alfahad
1/10/2026
🇰🇼 Kw1 reviewsBasicLinkVerified
Experience date: 1/10/2026
Steve is a great guy

Steve is a great guy

Adam K
1/9/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/8/2026
Excellent customer service

Excellent customer service. Kind, friendly, knowledgeable and effecient customer service.

Anne Avilez
1/8/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/7/2026
The best customer service!

The best customer service!! I made a big order to gift to someone for the holidays, but in the rush of purchasing I forgot to include the name for one of the customizable jerseys. The team got back to me almost immediately and reassured me it was no problem at all. Truly so grateful for their attention and commitment!

Kenny Ding
1/7/2026
🇺🇸 United States1 reviewsBasicLinkVerified
Experience date: 1/5/2026
My man was super friendly and responded…

My man was super friendly and responded in a timely manner.

Frequently Asked Questions about Venum

What is Venum's Revenue?
Venum generates approximately $64M in annual revenue. With 256 employees, that's $249,700 per employee.
What does Venum do?
Venum gives you comfortable outfit for fighting sports like Boxing, BJJ, Karate & MMA. Free shipping to the US for orders above US$49.99* . Heavy packages are not included.
How fast is Venum growing?
Venum has declined by 24.7% in the last 6 months according to traffic data. employee count has changed by 21% year over year.
How do people interact with Venum?
When visiting Venum, visitors view an average of 6.9 pages per visit, and spend around 7:33 on the site, and the bounce rate is 41.1%.
How do people find Venum?
287.3K people (24%) visit Venum directly. 857.6K (72%) find them through organic search. 42.9K (4%) come through paid advertising.
Who uses Venum?
Venum's top market is United States with 216.3K visitors (18.2%). France is 2nd with 184.1K (15.5%). Spain is 3rd with 146.6K (12.3%).
What technologies does Venum use?
Venum uses 35 technologies across their website including Accessibility, Fonts, Security. Key technologies include AccessiBe, Font Awesome, Adobe Fonts, hCaptcha, HSTS.
Who are Venum's competitors?
Venum's main competitors include Rally Auto Group, RockTape, Skechers, Entertainment Earth, Lakeshore Learning. These companies operate in similar markets and compete for the same customer base.
What do customers think of Venum?
Venum has a Trustpilot score of 4.0 out of 5 (4 stars) based on 13,872 customer reviews.

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About venum.com

Venum gives you comfortable outfit for fighting sports like Boxing, BJJ, Karate & MMA. Free shipping to the US for orders above US$49.99* . Heavy packages are not included.

Company Overview

venum.com
Website
sports
Industry
#25,383
Global Rank
1.6M
Monthly Visitors
35
Technologies
25+
Employees

venum.com Key Pages

Technology Stack

venum.com uses 35 technologies across their website including AccessiBe, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.

Accessibility

AccessiBe

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

CMS

Storyblok

CDN

Bunny CDN, unpkg, jsDelivr, Akamai

Cloud & Hosting

AWS CloudFront, Cloudflare

Traffic & Audience

1.6M
Monthly Visits
32%
Bounce Rate
7.1
Pages/Visit
3:09
Avg. Duration

venum.com receives approximately 1.6M monthly visitors and ranks #25,383 globally. The website has a bounce rate of 32% with visitors viewing an average of 7.1 pages per visit. Users spend an average of 3:09 on the site.

The majority of venum.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is venum.com?
Venum gives you comfortable outfit for fighting sports like Boxing, BJJ, Karate & MMA. Free shipping to the US for orders above US$49.99* . Heavy packages are not included.
What technologies does venum.com use?
venum.com uses 35 technologies including AccessiBe, Font Awesome, Adobe Fonts, Google Fonts, and 29 more. View the full tech stack analysis above.
How do I contact venum.com?
You can contact venum.com via email at [email protected].
What are venum.com's social media accounts?
venum.com is active on tiktok, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is venum.com?
venum.com receives approximately 1.6M monthly visitors and ranks #25,383 globally. Traffic is declining by 10.6% month-over-month.

Related Searches

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This page provides publicly available information about venum.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit venum.com directly at https://venum.com.