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Verasity: The Ad Fraud Fighter
A deep dive into the company building trust in digital advertising
In a digital ad market hemorrhaging $84 billion annually to fraud, Verasity isn't just playing defense—it's rewriting the rules. By combining blockchain verification with machine learning, they're targeting the supply chain's weakest link: the lack of transparent attribution.
"They aren't just fixing ad fraud—they're proving that trust can be a product, not just a promise."
The Core Problem They Solve
Verasity tackles the $84B ad fraud problem head-on. Their flagship product, VeraWallet, and proprietary Proof-of-View (PoV) technology verify that real humans—not bots—are engaging with ads. This isn't incremental improvement; it's a fundamental shift from probabilistic to deterministic verification in the ad stack.
The Growth Narrative
Despite a volatile crypto market, Verasity maintains steady traction. With 44% organic search traffic driven by branded keywords like 'verasity' (3,230 monthly searches) and 'verasity crypto' (520), they've built a moat of brand recognition. Their 55K monthly visits show a niche but engaged audience, likely publishers and advertisers seeking fraud solutions.
The company's leadership team combines legal rigor (CEO Mark Firth is also General Counsel) with technical depth (CTO Sergey M.) and marketing savvy (CMO Maryam Mahjoub). This trifecta suggests a company positioned for both compliance-heavy enterprise sales and rapid product iteration.
- Proof-of-View technology: Blockchain-verified ad impressions that eliminate bot traffic
- VeraWallet: A crypto-native wallet that rewards users for ad engagement
- PubX: A publisher-side solution that increases ad revenue by cutting out middlemen
The Verdict: High Stakes, High Reward
Verasity's 1.7/5 Trustpilot rating reveals the friction in disrupting entrenched systems—but their $6.7M revenue proves there's real demand for radical transparency. For investors, this is a bet on the inevitable: ad fraud must die, and Verasity is holding the knife.
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Verasity - Bringing trust and transparency to the advertising supply chain
Verasity builds infrastructure and tools for video publishers and advertisers, offers trusted cryptocurrency storage through VeraWallet, and rewarded video through Watch & Earn.
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Reviews (20)
Verasity is ready to departure
It will be one of the best projects of the next bull. Its potential has increased even more because they fixed the issue of tokenomics. I realize that some people are negative, but I see it as a positive, because without them it would have never been possible to buy the VRA token at those prices. Verasity with its project and its large community is like a bomb ready to explode.
Really nice project for true investors.
Really nice project for true investors.
Amazing company!
Amazing company!
Solid company with nice products
Solid company with nice products, clear goals and great customer service.
This coin is beautiful sleeping Gem
This coin is beautiful sleeping Gem. It has amazing project behind .
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verasity.io uses 4 technologies across their website including Cloudflare, Google Analytics, Twitter Cards, and more.
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verasity.io receives approximately 55.1K monthly visitors and ranks #662,624 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:44 on the site.
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