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Verility: The $0.5M Biotech Disrupting Animal Fertility
How a 6-person Indiana startup is bringing smartphone diagnostics to the $30B animal breeding market.
Imagine diagnosing animal fertility with the same ease as checking your email. Verility is making this a reality by shrinking a laboratory technician and a microscope into the palm of your hand. They are betting big on image recognition and AI to optimize breeding in the global animal health market.
"They are bringing the microscope to the market, not the other way around."
The Core Innovation
Verility's flagship product, FERTILE-EYEZ, isn't just an app; it's a hardware-software ecosystem. By leveraging computer vision, they eliminate the need for expensive lab equipment and specialized technicians. This democratizes access to fertility data for breeders, veterinarians, and farmers who previously faced logistical bottlenecks.
The Traffic Paradox
The data reveals a fascinating story of a company in stealth mode. With only 688 monthly visits and 100% direct traffic, Verility isn't playing the SEO game yet. This suggests a highly targeted, referral-based sales model. They aren't casting a wide net; they are closing deals with specific clients who already know the value of FERTILE-EYEZ. It's a classic early-stage enterprise motion.
The leadership team, led by CEO Liane Hart, is lean and focused. With only 6 employees generating half a million in revenue, the efficiency per capita is impressive for a biotech hardware startup. Their tech stack—utilizing React, Bootstrap, and Sentry—suggests a modern, scalable foundation built for mobile-first utility.
- The 'Verility, Inc' keyword dominates their search volume (90/month), indicating brand awareness is currently driven by direct outreach rather than broad discovery.
- They operate out of Indiana, tapping into the heart of American agriculture and livestock breeding.
- The absence of paid traffic or organic keywords implies they are pre-scale, focusing on product-market fit before aggressive growth marketing.
The Verdict: A High-Potential Niche Play
Verility is a sleeper. With a solid product and focused team, they are positioned for a Series A once they prove they can scale their direct sales motion beyond the Midwest.
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Home | Verility Mobile Sperm Analysis & Ovulation Detection Device | Animal Breeding |Indiana
Verility, LLC is focused on disrupting and optimizing breeding and fertility in animal health by leveraging image recognition and artificial intelligence in the global animal health breeding markets with a product called FERTILE-EYEZ. It is like having a skilled laboratory technician and a microscope in the palm of your hand.
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About verilityco.com
Verility, LLC is focused on disrupting and optimizing breeding and fertility in animal health by leveraging image recognition and artificial intelligence in the global animal health breeding markets with a product called FERTILE-EYEZ. It is like having a skilled laboratory technician and a microscope in the palm of your hand.
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verilityco.com uses 13 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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HSTS
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Sentry
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Wix
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Zendesk
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verilityco.com receives approximately 688 monthly visitors. The website has a bounce rate of 40% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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