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Verv: The Wellness App That's Winning Without Venture Capital
How 68 people built a $9M wellness empire, fueled by SEO and a 1.7-star rating.
In a market saturated with VC-backed wellness unicorns and celebrity fitness brands, Verv has quietly carved out a $8.9M revenue stream with just 68 employees. They aren't chasing viral trends or burning cash on acquisition; they are playing the long game of holistic health through algorithmic personalization.
"Verv proves that in the wellness space, massive scale isn't the only path to a sustainable $9M business."
The SEO-First Growth Engine
Unlike typical health startups that rely heavily on paid social, Verv derives 46% of its traffic from organic search. Their domain authority is built on a 'holistic' content strategy that captures intent across fitness, sleep, and meditation. They rank for broad terms like 'verv' (3.4k volume) while maintaining a lean marketing operation, suggesting a highly efficient content-to-revenue pipeline.
The 'Holistic' Product Moat
Verv isn't just a workout planner; it's a lifestyle OS. By integrating personal training apps with wellness tracking, they target the user who wants a single ecosystem rather than fragmented subscriptions. Their tech stack—built on WordPress and PWA—allows for rapid iteration and cross-platform accessibility, a crucial factor for retaining users in a high-churn industry.
The company's low employee count (68) relative to revenue indicates a high revenue-per-employee ratio, a hallmark of efficient SaaS-like operations. However, the data reveals a stark contradiction: while the product promises a 'happier life,' the Trustpilot rating of 1.7/5 suggests a significant gap between marketing promise and user experience. This friction point is where Verv’s story becomes a cautionary tale for product managers.
- Bootstrapped Efficiency: $8.9M revenue with no listed external funding.
- Global Ambiguity: Traffic is heavily fragmented (top country share is undefined), indicating a truly global, yet diffuse, user base.
- Tech Stack Simplicity: Relies on WordPress and Tailwind CSS rather than custom builds, prioritizing speed over complexity.
The Profitability Paradox
Verv stands as a testament that you can build a profitable wellness empire without being a market leader in user satisfaction—provided you master the economics of organic traffic.
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5 keywordsHow is Verv's SEO?
Meta Tags
Verv - holistic approach to health and wellness. Personal trainer apps
Verv is your guide to a holistic approach to health. Embrace solutions from our personal trainer apps to achieve your own goals and live a happier life.
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Verv
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Reviews (20)
Great Company
Great Company
Thank you 💜
I signed up for fitness app for two…
I signed up for fitness app for two months under the name VERV. Decided to cancel auto renew for June 16, 2025 for $30. I found it cumbersome to cancel, though support staff did eventually assist me in doing so. I am leery about signing up for apps in the future. As for the app itself, I didn't use it regularly so I can't say.
Thank you for updating your review. We truly appreciate it! We’re always here to help, so don’t hesitate to reach out if you ever need assistance in the future.
I don’t have a subscription to…
I don’t have a subscription to EveryDoggy, but they sure have been charging me. I did months go, cancelled and suddenly I’m being charged again. And they( well, Victoria does) say they won’t give me a refund.
Hello, Thank you for your message. It looks like this review may have been posted on the wrong company profile. Best regards, Verv
Scam
Scam, scam, scam. Keep on charging never signed up. Illegal!!!!!!
Hello, We’re truly sorry to hear about your experience. If you believe you were charged in error, please contact our support team at [email protected]. We’re here to help clarify the situation and resolve any concerns. Best regards, Verv
The Worst!!!
Sneaky company that charges $77 monthly. No way to contact except through e-mail. I want all of my money back!! Horrible company with matching customer service.
Hello Gina, I see that you first contacted our support team on March 24, 2025. You had a 3-month subscription to our app, which we canceled per your request. We can assure you that there will be no further charges in the future. We would truly appreciate it if you could reconsider your rating. If you need any further assistance, please don’t hesitate to reach out to us at [email protected].
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About verv.com
Verv is your guide to a holistic approach to health. Embrace solutions from our personal trainer apps to achieve your own goals and live a happier life.
Company Overview
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Technology Stack
verv.com uses 11 technologies across their website including HSTS, PHP, WordPress, and more.
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Amplitude, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, RSS, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
verv.com receives approximately 23.0K monthly visitors and ranks #1,226,099 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:17 on the site.
The majority of verv.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about verv.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit verv.com directly at https://verv.com.