vetjobs.org
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VetJobs: The Military's Secret Job Network
21 years of impact, $137M revenue, and a hidden engine for veteran careers
While Silicon Valley obsesses over the latest job board disruption, a 21-year veteran powerhouse quietly commands the military-to-civilian transition market. VetJobs.org isn't just another career site—it's a $137M revenue machine with 980 employees that most tech investors have never heard of.
""At VetJobs we help you maintain life-long income." - Deb Kloeppel, Founder & President"
The Hidden B2B Engine
VetJobs operates on a B2B model that's often invisible to consumers. They don't just post jobs—they place candidates, ensure retention, and drive career progression for military-affiliated professionals. With 980 employees and $137M in revenue, their business model is likely built on employer partnerships, placement fees, and retention guarantees. The 62% direct traffic rate suggests employers and candidates return repeatedly, indicating strong relationship-based matching rather than transactional job posting.
The SEO Paradox
Despite commanding a $137M business, VetJobs.org only sees 30% organic search traffic. Their top keyword 'vetjobs' only commands 700 monthly searches. This reveals a critical insight: their growth isn't driven by SEO or viral marketing—it's relationship-driven. The 62% direct traffic percentage proves they've built a moat through institutional trust and repeat usage, not discoverability. For founders, this is a masterclass in building defensible businesses through relationships rather than algorithmic dependence.
The tech stack reveals a pragmatic, not cutting-edge, approach. jQuery, Bootstrap, and Zendesk suggest they prioritize reliability over innovation. While Silicon Valley chases the latest frameworks, VetJobs focuses on what works for their military audience. Their social presence spans Twitter, YouTube, Facebook, LinkedIn, and Instagram, but engagement appears modest—another signal that their core value proposition doesn't rely on social virality.
- 21-year track record in military job placement (longer than most tech companies exist)
- Specialized focus on military-affiliated candidates (spouses, veterans, transitioning service members)
- B2B revenue model with guaranteed retention (likely charging employers based on placement success)
- High-touch, relationship-driven growth (62% direct traffic proves repeat usage)
The Ultimate B2B Playbook
VetJobs proves that relationship-driven businesses can outlast and outperform platform-driven ones in specialized markets
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Open Graph Image
https://vetjobs.org/wp-content/uploads/2024/09/FFF_VETJOBS_LO2-July22024-.png
Meta Tags
Job Placement Assistance for Military-Affiliated Candidates
21 Years of Unmatched Impact for Military-Affiliated Job Placement, Retention and Career Progression. “At VetJobs we help you maintain life-long income.”© - Deb Kloeppel, Founder & President
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Vetjobs
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Reviews (1)
There are "people" probably more like…
There are "people" probably more like AI at the website that send you an email trying to get you to enroll in more training. The jobs you can search for that are listed very favorably are few and far between, plus they don't match any veteran I've ever known. I've been ghosted on some meetings that are set up on google meet, Karen Santiano Francisis trying real hard to get me to enroll in free IBM classes, but has not provided any resources thus far. It's probably just another resume builder website, no actual real help.
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About vetjobs.org
21 Years of Unmatched Impact for Military-Affiliated Job Placement, Retention and Career Progression. “At VetJobs we help you maintain life-long income.”© - Deb Kloeppel, Founder & President
Company Overview
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Technology Stack
vetjobs.org uses 17 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
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PHP
CMS
WordPress
Customer Support
Zendesk
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
vetjobs.org receives approximately 16.5K monthly visitors and ranks #1,231,181 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 0:51 on the site.
The majority of vetjobs.org's traffic comes from undefined, .
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This page provides publicly available information about vetjobs.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vetjobs.org directly at https://vetjobs.org.