Vetsum operates as a corporate ghost—legally registered, financially viable, but digitally invisible. With 12 employees generating $1.7M in revenue, that's approximately $142K per employee. This isn't a startup burning cash on ads; it's a lean operation that understands its customer acquisition cost is zero because they're not acquiring customers online. The domain appears to be a for-sale lander, yet the revenue and employee count tell a different story: either this is a holding company, a private brand, or a business that operates entirely through offline channels, partnerships, or existing relationships.

Here's where it gets fascinating: a site with zero traffic runs a sophisticated tech stack—Tailwind CSS, Bootstrap, PWA, Lazy Loading, Google Tag Manager, Zendesk, Next.js, and Klarna. This isn't a static placeholder; it's a fully equipped digital cockpit. Next.js suggests modern frontend architecture, Klarna indicates payment infrastructure, and Zendesk points to customer support systems. Why build this for a for-sale lander? Either they're demonstrating technical capability to potential buyers, or this is the backend of a business that simply doesn't care about organic search. The presence of GTM and lazy loading suggests they're tracking something, even if it's not public traffic.