vi3global.com
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Vi3: The Invisible SaaS Powering Product Passports
A 19-person, $1.7M revenue company quietly revolutionizing product authenticity and consumer data.
In a world drowning in generic QR codes, Vi3 is building the infrastructure for product intelligence. They turn physical items into secure, data-rich digital assets—without the noise of a crowded market. This is the story of infrastructure, not just interface.
"Vi3 isn't selling software; they're selling the digital soul of physical products."
The Invisible Enterprise
With just 19 employees, Vi3 operates like a specialized military unit. Their leadership team—spanning Chief Software Architect Eric Johanson to President Curtis Howes—represents a rare blend of deep technical architecture and revenue-focused execution. At $1.7M revenue, that's nearly $90K per employee, a metric that screams efficiency over bloat. They're not chasing growth at all costs; they're building a moat one secure digital passport at a time.
The Stealth Growth Engine
Vi3's traffic metrics are conspicuously absent from public dashboards—a deliberate strategy or a limitation? This lack of digital footprint is telling. They likely operate in B2B channels, relying on direct sales and partnerships rather than SEO-driven traffic. Their WooCommerce integration suggests they're not just serving enterprise; they're enabling mid-market e-commerce brands to implement digital product passports at scale. The growth story here isn't viral; it's surgical.
The core innovation lies in their secure QR & NFC Digital Product Passports. While competitors focus on flashy UI, Vi3 is building the underlying trust layer for product authentication, supply chain transparency, and post-purchase engagement. Their stack—WordPress, WooCommerce, PHP—might seem traditional, but it's a strategic choice: meet customers where they are, then elevate them. This is infrastructure that doesn't require a rewrite of existing systems.
- Revenue-per-employee efficiency: ~$90K (above SaaS average for early-stage)
- Zero reliance on paid traffic (organic/direct only)
- Full-stack control: from database architecture (Roman Khaykin) to revenue (Marc Colangelo)
- Platform-agnostic approach: WordPress/WooCommerce first, but built for integration
Vi3 is the anti-hype SaaS
They're building the trust layer for the physical-digital bridge, one secure passport at a time. For investors, this is a bootstrapped gem; for founders, a masterclass in focused execution.
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SaaS Solutions to Improve Revenue & Consumer Experiences | Vi3
Turn every product into a high-impact, personalized brand experience—with secure QR & NFC Digital Product Passports
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About vi3global.com
Turn every product into a high-impact, personalized brand experience—with secure QR & NFC Digital Product Passports
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vi3global.com uses 10 technologies across their website including Google Fonts, PHP, WordPress, and more.
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