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vidarrinc.com
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vidarrinc.com

22 technologies
VerifiedGrowingVisit2.0K/mo$2M1222 Tech6 Leads
Deep Dive

ViDARR: Niche Titan in Night Vision

How a 12-person team commands a $2.4M market in military optics

In a world dominated by massive defense contractors, ViDARR Inc. operates as a stealthy specialist, manufacturing military-grade night vision for a hyper-specific audience. They aren't chasing consumer trends; they are dominating the dark.

$2.4M
Annual Revenue
12
Employees
64%
Organic Traffic
1,975
Monthly Visits

"ViDARR proves that in B2B hardware, you don't need scale—you need absolute authority over a niche."

The Niche Strategy

ViDARR isn't trying to be the next Amazon. With only 1,975 monthly visits, they don't need high traffic—they need high-conversion traffic. Their keywords like 'image intensifier tube' and 'fma pano bridge thermal' indicate a sophisticated, technical audience that knows exactly what they want. This is precision targeting, not volume play.

The Customer Profile

The customer base is defined by technical specificity. We're talking about tactical enthusiasts, law enforcement procurement, and specialized hobbyists. The data shows 100% of traffic is 'undefined' in country analytics, suggesting a direct-to-consumer model that bypasses traditional geographic targeting—likely due to ITAR regulations or a highly distributed, privacy-conscious customer base.

Their tech stack reveals a modern approach to legacy hardware. Using Tailwind CSS, Vite, and D3.js, ViDARR has built a frontend that feels current, not clunky. The inclusion of PWA (Progressive Web App) capabilities suggests they value mobile usability—critical for a field-ready product. However, the presence of older libraries like Bootstrap hints at a site that might be in transition or built by a team prioritizing function over frontend flair.

  • Revenue-per-employee ratio is exceptionally high ($200k/employee), indicating premium pricing and low overhead.
  • Organic search dominates (64%), proving strong SEO authority in a low-competition niche.
  • The brand name 'ViDARR' is the primary traffic driver, suggesting strong word-of-mouth and direct recall.
  • Key personnel (Jamie Thornell, Carly Jacobs) are customer-facing, emphasizing a high-touch sales model.
No visible social proof (Trustpilot reviews are N/A).
High revenue density ($2.4M on low traffic).
Traffic volume is low (under 2k visits/month).
Dominant organic share (64% without paid ads).
Global rank is deep in the long tail (#7.9M).
Specialized keyword capture ('image intensifier tube' - 720 volume).

The Quiet Giant of Optics

ViDARR ignores vanity metrics to build a sustainable, high-margin business in the shadows.

What tech stack does Vidarrinc use?

34 detected
Email Marketing1
Advertising1
Customer Support1
E-commerce & Payments1
Analytics & Marketing1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics12
G
Google Analytics
F
Facebook Pixel
G
Google APIs
G
Google Static
T
Tracking Service
F
Facebook Pixel
G
Google Tag Manager
G
Google Analytics
B
Bing
G
Google Ads
A
Analytics Service
G
Google DoubleClick

How much traffic does Vidarrinc get?

Traffic & Engagement

2.0K
Monthly Visits
1.7
Pages/Visit
0:33
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend+37%
1.4K
Oct 2025
Oct
1.5K
Nov 2025
Nov
2.0K
Dec 2025
Dec

Traffic Sources

Search
64%
Direct
16%
Social
14%
Referrals
5%
Email
0%
Paid
1%

Where is Vidarrinc's audience located?

🌍100.0%

What keywords does Vidarrinc rank for?

5 keywords
1vidarr700 vol
2vidarr inc.10 vol
3image intensifier tube720 vol$0.57
4fma pano bridge thermal130 vol
5viddar130 vol

How is Vidarrinc's SEO?

Open Graph Image

OG Image preview
og:image

http://vidarrinc.com/cdn/shop/files/7B087DB9-F1F6-4F41-A6CA-7C7157441BC3_e7790847-dae7-4996-a491-a8a01d444648.jpg?v=1590671888

Meta Tags

title64 chars

Premier Manufacturer of Military Grade Night Vision – ViDARR Inc

description159 chars

Discover ViDARR, the premier manufacturer of military-grade night vision. Our cutting-edge tech ensures unmatched performance & reliability in any environment.

og:title

Premier Manufacturer of Military Grade Night Vision

languageEN

Schema Types

UnknownOrganizationOrganizationWebSite

Who works at Vidarrinc?

Loading leads...

What do customers think of Vidarrinc?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Vidarrinc

What is Vidarrinc's Revenue?
Vidarrinc generates approximately $2M in annual revenue. With 12 employees, that's $196,800 per employee.
What does Vidarrinc do?
Discover ViDARR, the premier manufacturer of military-grade night vision. Our cutting-edge tech ensures unmatched performance & reliability in any environment.
How fast is Vidarrinc growing?
Vidarrinc employee count has changed by 20% year over year.
What technologies does Vidarrinc use?
Vidarrinc uses 22 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, hCaptcha, HSTS, Amazon S3, Amazon Web Services.
Who are Vidarrinc's competitors?
Vidarrinc's main competitors include Royal Airport Service, ViaEurope, BSP TRANS, Precision Delivery Solutions (PDS), Tech Transport. These companies operate in similar markets and compete for the same customer base.

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What are Vidarrinc's key pages?

Export vidarrinc.com Data

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About vidarrinc.com

Discover ViDARR, the premier manufacturer of military-grade night vision. Our cutting-edge tech ensures unmatched performance & reliability in any environment.

Company Overview

vidarrinc.com
Website
#7,909,277
Global Rank
2.0K
Monthly Visitors
22
Technologies
6+
Employees

vidarrinc.com Key Pages

Technology Stack

vidarrinc.com uses 22 technologies across their website including Google Fonts, hCaptcha, HSTS, Amazon S3, Amazon Web Services, and more.

Fonts

Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Cloud & Hosting

Amazon S3, Amazon Web Services, Cloudflare

Email Marketing

Klaviyo

Advertising

Facebook Pixel

Customer Support

Zendesk

Traffic & Audience

2.0K
Monthly Visits
41%
Bounce Rate
1.7
Pages/Visit
0:33
Avg. Duration

vidarrinc.com receives approximately 2.0K monthly visitors and ranks #7,909,277 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:33 on the site.

The majority of vidarrinc.com's traffic comes from .

Frequently Asked Questions

What is vidarrinc.com?
Discover ViDARR, the premier manufacturer of military-grade night vision. Our cutting-edge tech ensures unmatched performance & reliability in any environment.
What technologies does vidarrinc.com use?
vidarrinc.com uses 22 technologies including Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 16 more. View the full tech stack analysis above.
How do I contact vidarrinc.com?
You can contact vidarrinc.com via email at [email protected] or through their contact page.
How popular is vidarrinc.com?
vidarrinc.com receives approximately 2.0K monthly visitors and ranks #7,909,277 globally. Traffic is growing by 29.2% month-over-month.

Related Searches

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This page provides publicly available information about vidarrinc.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vidarrinc.com directly at https://vidarrinc.com.