vidyard.com
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Vidyard: The Video Engine for Modern Sales
How a $30M revenue platform dominates virtual sales with 1.15M monthly visits
While most video platforms chase viral content, Vidyard built a $30M revenue machine by solving a specific problem: closing deals through a screen. They've turned video from a marketing vanity metric into a sales weapon.
"Vidyard didn't win by being the best video player—they won by being the best video tool for salespeople who hate making videos."
The Sales-First Positioning
Vidyard's genius lies in its ruthless focus on sales teams over marketers. With 23% organic search traffic, their users aren't browsing for entertainment—they're searching for 'mic test' and 'webcam test' (ranking for 598K and 258K monthly searches respectively) because they need reliable video tools to close deals. This isn't a content platform; it's a revenue platform.
The Traffic Paradox
Here's the counterintuitive insight: Vidyard's #1 keyword isn't 'video hosting' or 'video marketing'—it's 'vidyard' itself (47K monthly searches). But the real story is their capture of utility searches. They rank for 'mic test' and 'webcam test' because their free tools solve immediate problems. This creates a funnel: developers and remote workers test their equipment, discover the platform, and eventually convert to paid sales teams.
With 59% direct traffic, Vidyard has achieved something rare: brand recognition where it matters. When a salesperson needs to send a video message, they type 'vidyard' directly. This isn't SEO luck—it's product-led growth where the free tools (camera test, mic test) create a daily habit before the paywall.
- Captures utility traffic (598K 'mic test' searches) as a top-of-funnel strategy
- Dominates direct traffic (59%)—a sign of strong brand recall in sales circles
- Ranks for competitor terms ('Loom video' at 82K searches) without aggressive bidding
- Maintains lean operations: 205 employees for $30M revenue (~$150K revenue per employee)
The Unsexy Billion-Dollar Play
Vidyard proves that solving a boring problem for expensive customers beats chasing viral trends. Their $90M funding isn't for content—it's for making video as essential to sales as email.
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Vidyard - Video Tools for Virtual Sales and Marketing Teams
Vidyard is an online video platform for business which allows you to increase leads, accelerate your pipeline and delight your customers. Learn more!
Stand out with prospects, tell better stories, and wow your customers with AI-powered video messaging, video hosting, and buyer engagement solutions.
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Reviews (3)
google will not allow me to review
google will not allow me to review. awful customer service from Philippines and nothing ever gets resolved. no Canadian help at all,
Awful system and so over complicated to…
Awful system and so over complicated to delete your account…. Am awaiting response but will go to ombudsmen if needed. You can’t download from a free account, so honestly what’s the point of the software…
Save Your Time & Money: Vidyard is a Waste of Both
The salesperson, Nely, was nice. After that, this company is all disappointment. Technology didn't work when I upgraded from free to Pro. Customer support was neither concerned about me as a customer nor supportive. They have no chat feature for free/Pro plan users. Their support is supposed to email you a response to your support issue, but it has been several hours since I submitted my inquiry, and I still haven't received a response. When I expressed my frustration with customer support on their chat, their rep told me I didn't have access because I was only on the Pro plan. I told him that was disappointing, and he sent me the URL to the Pro Plan stating that I didn't have access to the chat. I certainly didn't need to read it after he had told me. When I told him that I was very frustrated and dissatisfied with their product and their so-called support, and that I planned to leave a negative review, representative Steve Gagnon told me rather sarcastically to have a nice day and ended the chat immediately. This technology and this company are not ready for primetime. Save your time and your money. Vidyard is a waste of both.
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About vidyard.com
Vidyard is an online video platform for business which allows you to increase leads, accelerate your pipeline and delight your customers. Learn more!
Company Overview
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Technology Stack
vidyard.com uses 17 technologies across their website including Vidyard, Font Awesome, HSTS, and more.
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WordPress
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Intercom
Traffic & Audience
vidyard.com receives approximately 1.2M monthly visitors and ranks #51,105 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 3:04 on the site.
The majority of vidyard.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about vidyard.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vidyard.com directly at https://vidyard.com.