Viega's ProPress, MegaPress, and PureFlow systems represent a classic infrastructure play: boring technology with massive switching costs. Once plumbers invest in Viega's pressing tools, they're locked into an ecosystem. The 65% organic traffic proves contractors search for Viega by name—they've become the Kleenex of press fittings. This is how you build a $370M business in heavy industry: make your tool indispensable, then own the consumables.

With only 824 employees generating $370M, Viega achieves $449K revenue per employee—exceptional for manufacturing. Their traffic breakdown reveals the playbook: 30% direct traffic means contractors bookmark viega.us. The top organic keyword 'viega' commands 9,050 monthly searches, while 'stainless propress vs copper propress' (330 searches) shows they dominate comparison queries. They've built a brand where the product name becomes the category.