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vieiradecastro.pt
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vieiradecastro.pt

22 technologies
VerifiedGrowingVisit6.5K/mo$62M20922 Tech6 Leads
Deep Dive

The Sustainable Sweetener: Vieira de Castro's Niche Dominance

How a 1943 Portuguese biscuit maker carved a $62M empire by ditching palm oil and mastering SEO.

In a global snack market dominated by mega-corporations, Vieira de Castro is a quiet anomaly. Founded in 1943, this Vila Nova de Famalicão-based company doesn't just bake cookies; they engineer market share through sustainability and precise digital targeting, generating $62.1M in revenue with a lean team of 209.

$62.1M
Annual Revenue
209
Employees
56%
Organic Traffic
1943
Founded

"They aren't selling biscuits; they are selling a 'no palm oil' promise, and the market is eating it up."

The SEO-First Bakery

Vieira de Castro’s digital footprint reveals a sophisticated growth strategy. With 6,488 monthly visits, a staggering 56% come from organic search. They aren't relying on brand recognition; they are capturing high-intent traffic for specific queries like 'bolachas sem oleo de palma' (100 monthly volume) and 'biscoitos sortidos chocolate' (110 monthly volume). This isn't accidental traffic—it's a deliberate capture of the health-conscious consumer.

The 'Princesa' Phenomenon

The brand's crown jewel is the 'Princesa' cookie line. Search data shows 'vieira princesa cookies' and 'is princesa biscuit assortment vieira sweet' driving significant volume. This indicates a strong brand recall in a fragmented market. By owning the 'princess' archetype in Portuguese snacking, they've created a sub-brand so powerful it drives its own search queries, insulating them from generic competition.

The company's tech stack, while not bleeding-edge, is pragmatic and robust. They utilize jQuery and Bootstrap for a stable, accessible e-commerce experience, layered with Tailwind CSS for modern styling. Crucially, they employ PWA (Progressive Web App) technologies and Priority Hints, signaling an acute awareness of mobile performance—a non-negotiable for modern CPG brands.

  • Sustainable Manufacturing: A distinct 'No Palm Oil' stance that powers their top organic keywords.
  • Niche Dominance: Dominating specific long-tail queries rather than fighting for generic terms.
  • Lean Operations: Generating $300k+ revenue per employee, indicating high operational efficiency.
Low global visibility (Rank #3.7M)
High conversion intent traffic
Limited direct traffic (30%)
Strong sustainability branding
Niche geographic footprint (likely Portugal-centric)
Specialized product lines (Amêndoas, Rebuçados)

The Future is Niche, Not Mass

Vieira de Castro proves that in the crowded CPG space, sustainable specialization beats broad commoditization.

What tech stack does Vieiradecastro use?

35 detected
Programming Languages1
Cloud & Hosting1
Email Marketing1
Customer Support1
E-commerce & Payments1
Tag Managers1
Performance1
Web Standards2
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics13
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
J
jsDelivr
G
Google Tag Manager
G
Google APIs
G
Google Static
G
Google Analytics
F
Facebook Pixel
G
Google DoubleClick
A
Analytics Service
G
Google Ads
F
Facebook

How much traffic does Vieiradecastro get?

Traffic & Engagement

6.5K
Monthly Visits
1.8
Pages/Visit
0:30
Avg. Duration
59%
Bounce Rate
Monthly Traffic Trend+55%
4.2K
Oct 2025
Oct
5.4K
Nov 2025
Nov
6.5K
Dec 2025
Dec

Traffic Sources

Search
56%
Direct
30%
Social
5%
Referrals
8%
Email
0%
Paid
1%

Where is Vieiradecastro's audience located?

🌍74.5%
🌍25.5%

What keywords does Vieiradecastro rank for?

5 keywords
1biscoitos sortidos chocolate110 vol
2biscoitos sortidos chocolate canudo recheado110 vol
3bolachas sem oleo de palma100 vol
4vieira princesa cookies100 vol
5is princesa biscuit assortment vieira sweet150 vol

How is Vieiradecastro's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.shopify.com/s/files/1/0534/5142/3922/files/Logo_Vieira.png?height=628&pad_color=ffffff&v=1613884902&width=1200

Meta Tags

title16 chars

Vieira de Castro

description287 chars

A Vieira de Castro é uma empresa portuguesa, fundada em 1943, e localizada em Vila Nova de Famalicão. Tem vindo a consagrar-se como uma marca sustentável e competitiva, que aposta na qualidade e inovação, o que lhe confere um know-how ímpar na produção de bolachas, amêndoas e rebuçados.

languagePT-PT

Schema Types

BreadcrumbList

Who works at Vieiradecastro?

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What do customers think of Vieiradecastro?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Vieiradecastro

What is Vieiradecastro's Revenue?
Vieiradecastro generates approximately $62M in annual revenue. With 209 employees, that's $297,000 per employee.
What does Vieiradecastro do?
A Vieira de Castro é uma empresa portuguesa, fundada em 1943, e localizada em Vila Nova de Famalicão. Tem vindo a consagrar-se como uma marca sustentável e competitiva, que aposta na qualidade e inovação, o que lhe confere um know-how ímpar na produção de bolachas, amêndoas e rebuçados.
How fast is Vieiradecastro growing?
Vieiradecastro employee count has changed by 27% year over year.
What technologies does Vieiradecastro use?
Vieiradecastro uses 22 technologies across their website including Security, Programming Languages, Cloud & Hosting. Key technologies include hCaptcha, HSTS, PHP, Cloudflare.
Who are Vieiradecastro's competitors?
Vieiradecastro's main competitors include Schmieding Produce, Skratch Labs, MycoTechnology, CANarchy Craft Brewery Collective, Pod Pack Intl. These companies operate in similar markets and compete for the same customer base.

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About vieiradecastro.pt

A Vieira de Castro é uma empresa portuguesa, fundada em 1943, e localizada em Vila Nova de Famalicão. Tem vindo a consagrar-se como uma marca sustentável e competitiva, que aposta na qualidade e inovação, o que lhe confere um know-how ímpar na produção de bolachas, amêndoas e rebuçados.

Company Overview

vieiradecastro.pt
Website
food_and_drink
Industry
#3,784,746
Global Rank
6.5K
Monthly Visitors
22
Technologies
6+
Employees

vieiradecastro.pt Key Pages

vieiradecastro.pt Social Media

Contact vieiradecastro.pt

Technology Stack

vieiradecastro.pt uses 22 technologies across their website including hCaptcha, HSTS, PHP, Cloudflare, and more.

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

Cloud & Hosting

Cloudflare

Email Marketing

Mailchimp

Advertising

DoubleClick Floodlight, Facebook Pixel

Customer Support

Zendesk

Traffic & Audience

6.5K
Monthly Visits
59%
Bounce Rate
1.8
Pages/Visit
0:30
Avg. Duration

vieiradecastro.pt receives approximately 6.5K monthly visitors and ranks #3,784,746 globally. The website has a bounce rate of 59% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:30 on the site.

The majority of vieiradecastro.pt's traffic comes from undefined, .

Frequently Asked Questions

What is vieiradecastro.pt?
A Vieira de Castro é uma empresa portuguesa, fundada em 1943, e localizada em Vila Nova de Famalicão. Tem vindo a consagrar-se como uma marca sustentável e competitiva, que aposta na qualidade e inovação, o que lhe confere um know-how ímpar na produção de bolachas, amêndoas e rebuçados.
What technologies does vieiradecastro.pt use?
vieiradecastro.pt uses 22 technologies including hCaptcha, HSTS, reCAPTCHA, PHP, and 16 more. View the full tech stack analysis above.
How do I contact vieiradecastro.pt?
You can contact vieiradecastro.pt via email at [email protected].
What are vieiradecastro.pt's social media accounts?
vieiradecastro.pt is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is vieiradecastro.pt?
vieiradecastro.pt receives approximately 6.5K monthly visitors and ranks #3,784,746 globally. Traffic is growing by 20.1% month-over-month.

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