villoid.com
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Villoid: The Unicorns That Weren't
A $11.5M revenue lifestyle brand with zero public traffic data
Villoid.com is a ghost in the machine—a Norwegian e-commerce player with $11.5M in revenue and 56 employees, yet it leaves almost no digital footprint. This isn't a startup; it's a deliberate opacity.
"Villoid proves that revenue doesn't equal visibility—and that's a strategy, not a bug."
The Stealth Giant
With 56 employees and $11.5M in revenue, Villoid operates at a scale that should dominate search rankings. Instead, it maintains a digital blackout. The site title claims 'levering samme dag' (same-day delivery) and targets 'jenter på nett' (girls online), but the traffic data is completely absent. This isn't a technical glitch—it's a business choice. They've built a revenue engine that doesn't rely on organic discovery, likely through owned channels, partnerships, or a closed-loop system that bypasses traditional SEO.
The Women-Only Fortress
Villoid explicitly positions itself as 'KUN for jenter' (only for girls). This isn't just marketing—it's a product moat. By focusing exclusively on women's fashion, they avoid the dilution of a generalist marketplace. The tech stack (Swiper, Flickity, Tailwind) suggests a polished, mobile-first experience, but the lack of structured data and organic keywords indicates they're not playing the Google game. They're building a walled garden where discovery happens elsewhere.
The leadership team—Peder Eriksen (CFO), Andreas Kristiansen (CMO), and co-founder Jeanette Kvisvik—operates with surgical precision. The CFO is listed three times in the data, suggesting either a data anomaly or a company where financial control is paramount. The CMO role is critical here: with zero organic traffic, their marketing must be hyper-targeted, likely through social media, influencer networks, or direct partnerships that don't show up in traditional analytics.
- Revenue-first model: $11.5M with no reliance on organic search
- Niche dominance: Women-only focus creates a defensible audience
- Tech stack optimization: Modern tools (Vite, PWA) for speed, not SEO
- Operational secrecy: Minimal public data suggests private transactions
Villoid is a blueprint for the invisible unicorn
They've built a $11.5M business without leaving a digital trace. The question isn't how they rank—it's why they don't need to.
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Open Graph Image
http://villoid.no/cdn/shop/files/logo_1200x628_7bc4b354-e5eb-46ef-bcb7-85f8f1c7ca6c.png?v=1687426690
Meta Tags
Mote for jenter på nett | Shop dine favorittklær hos VILLOID.no
Levering samme dag og gratis bytte. Velg blant kjente merkevarer fra norsk nettbutikk - KUN for jenter. VILLOID er laget for deg. Kjøp dine favoritter i dag!
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About villoid.com
Levering samme dag og gratis bytte. Velg blant kjente merkevarer fra norsk nettbutikk - KUN for jenter. VILLOID er laget for deg. Kjøp dine favoritter i dag!
Company Overview
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Technology Stack
villoid.com uses 43 technologies across their website including imgix, Font Awesome, Adobe Fonts, Okta, and more.
Media
imgix
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Authentication
Okta
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
Traffic & Audience
villoid.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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