viome.com
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Viome: The $277M Gut Health Bet
How AI and microbiome testing are disrupting personalized nutrition
Viome isn't just selling gut tests—it's building a data moat so deep that traditional biotech can't catch up. With $277M in funding and a proprietary AI platform, they're betting that your stool holds more secrets than your blood ever did.
"Viome's real product isn't the test kit—it's the 100+ person AI team building the algorithm that interprets 30,000+ data points per sample."
The Data Flywheel
With 286,808 monthly visits and 60% direct traffic, Viome has achieved something rare in health tech: brand-driven demand. Their customers aren't just buyers—they're data contributors. Every stool sample feeds their AI, making the next prediction more accurate. This creates a network effect that traditional lab companies can't replicate.
The Funding Paradox
Here's the tension: $277M raised against just $14.7M in revenue. That's a 19x revenue multiple that only makes sense if investors are betting on the data platform, not the DTC test kit. The 100-person team suggests heavy R&D burn, while the 3.4/5 Trustpilot rating reveals the product-market fit challenges in direct-to-consumer health.
The keyword strategy tells the story: 25,990 monthly searches for 'viome' dwarf everything else. This isn't SEO-driven growth—it's brand dominance. Yet the second-highest term is 'yout stomachs biome' with just 210 searches, revealing the education gap in the market they're trying to create.
- Next.js/Tailwind stack enables rapid product iteration for their AI-driven platform
- 60% direct traffic indicates strong brand recognition, not SEO dependency
- Trustpilot's 2,413 reviews at 3.4/5 suggests DTC friction but mission-driven loyalty
- Their real competition isn't 23andMe—it's the entire functional medicine industry
The Real Bet: Data Moat > Product
Viome's $277M valuation depends on turning microbiome data into predictive AI that pharmaceutical and food companies will pay for. The DTC test is just the Trojan horse.
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Reviews (20)
Very easy to order and complete
Very easy to order and complete. Now wish I could get a live person again to answer some questions.
I took the full-body test
I took the full-body test, got my personalized results, and then started using Viome's supplements. The change has been remarkable—I feel energized, and my digestive system is functioning much more smoothly than before.
Getting healthier every day!!
Getting healthier every day!!
consistent quality and delivery
consistent quality and delivery
Amazing products
Helping my body be healthy and happy everyday
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About viome.com
Company Overview
Technology Stack
viome.com uses 15 technologies across their website including UserWay, Google Fonts, Strapi, and more.
Accessibility
UserWay
Fonts
Google Fonts
CMS
Strapi
Email Marketing
Klaviyo
Advertising
Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
viome.com receives approximately 286.8K monthly visitors and ranks #139,929 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 1:50 on the site.
The majority of viome.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about viome.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit viome.com directly at https://viome.com.