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Vision: The Swedish Union That Scaled Tech
How a traditional union built a $78M tech-enabled membership engine
In an industry dominated by legacy institutions, Vision—a Swedish trade union—has quietly built a digital-first membership engine generating $78.6M annually with just 449 employees. This isn't your grandfather's union; it's a data-driven platform masquerading as a collective bargaining unit.
"Vision isn't just protecting workers—it's building the digital infrastructure for Sweden's labor market, one API call at a time."
The Invisible Tech Stack
While competitors fight over collective agreements, Vision has quietly deployed a modern web stack (Vite, Tailwind, PWA) that would make Series A startups jealous. Their 21,829 backlinks and 61% organic traffic suggest they're not just a union—they're a content platform that happens to negotiate wages. The 1.9 Trustpilot rating reveals the tension: when you scale membership services digitally, you inherit the same support challenges as any SaaS company.
The Keyword Moat
Vision ranks for 'vision' (180K monthly searches) and 'a kassa' (15K searches)—terms that signal intent, not just brand. They're capturing Swedish workers at the exact moment they need unemployment insurance or union representation. This is acquisition marketing disguised as public service. Their social presence across YouTube, Facebook, LinkedIn, and Instagram isn't brand building—it's a multi-channel funnel feeding their membership engine.
The real story is in the margins. With 89.4% traffic from an undefined country (likely Sweden), Vision has achieved near-total domestic market capture. They've turned a traditional membership model into a data operation: tracking 'röda dagar 2026' (Swedish public holidays) and 'akassa' (unemployment insurance) keywords to intercept workers before competitors do. Their 30% direct traffic proves brand recognition, but the 61% organic search reveals a sophisticated SEO strategy that most unions don't even know exists.
- Digital-first membership experience with modern web tech stack
- Multi-channel content strategy across 4 social platforms
- Data-driven acquisition via keyword targeting (180K+ monthly searches)
- Trustpilot rating of 1.9 exposes scaling challenges in member services
Vision is a Tech Platform in Union Clothing
They've built a $78M membership engine that happens to negotiate wages. The question isn't whether unions need tech—it's whether tech companies should be building union-like membership models.
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https://vision.se/images/18.41ada91718d87335f3042cd/1707985200511/Vision-color-logotype.svg
Meta Tags
Fackförbundet Vision | För din trygghet i arbetslivet
Vision är fackförbundet där du som medlem och dina visioner står i fokus. Tillsammans ser vi till att du får det du behöver för att uppnå det du vill i ditt arbetsliv.
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The worst fackförbund they lie and work…
The worst fackförbund they lie and work against you they help the employer not the employee as they should, they have no integrity and should never be trusted
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About vision.se
Vision är fackförbundet där du som medlem och dina visioner står i fokus. Tillsammans ser vi till att du får det du behöver för att uppnå det du vill i ditt arbetsliv.
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Technology Stack
vision.se uses 12 technologies across their website including HSTS, PHP, Matomo, Google Tag Manager, and more.
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HSTS
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PHP
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Matomo, Google Tag Manager, Google Analytics
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Lazy Loading
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PWA
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Vite
Traffic & Audience
vision.se receives approximately 37.6K monthly visitors and ranks #762,060 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:51 on the site.
The majority of vision.se's traffic comes from undefined, undefined, .
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This page provides publicly available information about vision.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vision.se directly at https://vision.se.