Graceway Church isn't just a brick-and-mortar institution in Kansas City; it's a digital community hub operating with the efficiency of a tech startup. While most local churches struggle to stay relevant online, Graceway has quietly built a robust infrastructure that serves 3,248 monthly visitors, proving that faith and modern web architecture can coexist profitably.

"Graceway treats its website not as a digital brochure, but as the front door to a $3.5M community enterprise."

The organization is structured with the precision of a mid-sized corporation. With 80 employees and a leadership team including a Worship Director, Communications Director, and Executive Assistant, Graceway operates with clear operational lines. Their 'Growthtrack' and 'Jobs' pages aren't afterthoughts; they are conversion funnels designed to move passive visitors into active contributors, mirroring a SaaS product's onboarding flow.

• Revenue Model: Relies on tithes and donations, stabilized by a high-employee structure (80 staff).
• Traffic Strategy: Heavy reliance on brand loyalty (48% direct) rather than aggressive paid acquisition.
• Digital Presence: Active on YouTube, Facebook, and Instagram, creating a multi-platform content ecosystem.
• Operational Efficiency: Uses modern dev tools (Vite, Tailwind) to keep digital overhead low and site speed high.