9:41
vissla.com
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vissla.com

28 technologies
VerifiedGrowingVisit134.9K/mo$25M10928 Tech21 Leads
Deep Dive

Vissla: The Creator-First Surf Disruptor

How a 109-person team built a $25M sustainable surf brand powered by community and culture.

In a market dominated by legacy giants like Quiksilver and Billabong, Vissla carved a niche by betting on creators, not just athletes. They aren't just selling wetsuits; they are selling a forward-thinking philosophy wrapped in sustainable fabric.

$24.9M
Annual Revenue
109
Employees
134K
Monthly Visits
50%
Direct Traffic

"Vissla doesn't just follow surf culture—they manufacture it by empowering the next generation of innovators."

The Creator Economy Engine

Vissla's traffic split is telling: 50% direct traffic is exceptionally high for an e-commerce brand. This indicates a cult-like brand loyalty where customers type 'vissla.com' directly into their browser. They aren't relying on paid ads to chase customers; the community is coming to them. This is the hallmark of a true lifestyle brand, not just a retailer.

Sustainability as a Wedge

While competitors were slow to pivot, Vissla made sustainable surf products a core pillar, not an afterthought. By targeting the 'forward-thinking philosophy' demographic, they captured a premium segment of the market that values eco-impact alongside performance. Their product mix—heavy on wetsuits, boardshorts, and surf accessories—shows they own the 'head-to-toe' surfer kit.

The tech stack reveals a modern, agile approach. They leverage Vite for fast builds and Tailwind CSS for rapid UI iteration. However, the presence of jQuery and Bootstrap alongside newer frameworks suggests a legacy codebase being modernized—a common reality for e-commerce sites scaling quickly. The use of PWA (Progressive Web App) technology is a strong signal they are optimizing for mobile conversion.

  • Brand-First Moat: 50% direct traffic proves they own the customer relationship.
  • Lean Operations: Generating ~$228k revenue per employee, indicating high efficiency.
  • Niche Authority: Dominating search for high-intent terms like 'vissla surf booties'.
Does not compete on price with mass-market retailers.
Focuses on 'Creators' and 'Innovators' for authentic storytelling.
Avoids the generic 'pro athlete' endorsement model.
Integrates sustainability into the core product design, not just marketing.

Vissla is a Media Company That Sells Gear

Their success lies in community building and cultural relevance, making them a prime target for acquisition or a blueprint for modern DTC brands.

What tech stack does Vissla use?

39 detected
Programming Languages1
Cloud & Hosting1
Translation1
Email Marketing1
Customer Support1
Reviews1
E-commerce & Payments1
Analytics & Marketing1
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries4
Tracking & Analytics11
G
Google Analytics
F
Facebook Pixel
G
Google Tag Manager
G
Google DoubleClick
T
Tracking Service
F
Facebook Pixel
A
Analytics Service
F
Facebook
G
Google APIs
P
Pinterest
J
jsDelivr

How much traffic does Vissla get?

Traffic & Engagement

134.9K
Monthly Visits
4.0
Pages/Visit
1:51
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend+37%
98.5K
Oct 2025
Oct
85.2K
Nov 2025
Nov
134.9K
Dec 2025
Dec

Traffic Sources

Search
40%
Direct
50%
Social
3%
Referrals
6%
Email
0%
Paid
1%

Where is Vissla's audience located?

🌍53.1%
🌍8.4%
🌍4.9%
🌍4.3%
🌍3.3%

What keywords does Vissla rank for?

5 keywords
1vissla8.8K vol$1.40
2vissla inovators penaltons280 vol
3vissla surf810 vol$2.11
4vissla returns or exchange from website170 vol
5vissla surf booties430 vol

How is Vissla's SEO?

Open Graph Image

OG Image preview
og:image

http://www.vissla.com/cdn/shop/files/Screen_Shot_2021-08-24_at_2.35.07_PM.png?v=1629841013

Meta Tags

title19 chars

Vissla – Vissla.com

description286 chars

Vissla is a brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators. If you're looking for the best selection of boardshorts, wetsuits, surf tees, surfboards, or surf accessories we've got you covered. Sustainable surf products

og:title

Vissla

languageEN

H1 Tags

h1Vissla.com

Schema Types

Unknown

Who works at Vissla?

Loading leads...

What do customers think of Vissla?

vissla.com

vissla.com

0.0
0 reviews

Categories

Men's Clothing Store#undefinedActivewear Store#undefinedClothing Store#undefinedWomen's Clothing Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Vissla

What is Vissla's Revenue?
Vissla generates approximately $25M in annual revenue. With 109 employees, that's $228,000 per employee.
What does Vissla do?
Vissla is a brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators. If you're looking for the best selection of boardshorts, wetsuits, surf tees, surfboards, or surf accessories we've got you covered. Sustainable surf products
How fast is Vissla growing?
Vissla employee count has changed by 0% year over year.
What technologies does Vissla use?
Vissla uses 28 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Font Awesome, Google Fonts, hCaptcha, HSTS, PHP.
Who are Vissla's competitors?
Vissla's main competitors include Carbon38, LE TOTE, Levi Strauss and Co, CHARLY USA, Smokers Choice. These companies operate in similar markets and compete for the same customer base.
What do customers think of Vissla?
Vissla has a Trustpilot score of 0.0 out of 5 (0 stars).

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About vissla.com

Vissla is a brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators. If you're looking for the best selection of boardshorts, wetsuits, surf tees, surfboards, or surf accessories we've got you covered. Sustainable surf products

Company Overview

vissla.com
Website
sports
Industry
#232,731
Global Rank
134.9K
Monthly Visitors
28
Technologies
21+
Employees

Contact vissla.com

Technology Stack

vissla.com uses 28 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, PHP, and more.

Fonts

Font Awesome, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Programming Languages

PHP

Cloud & Hosting

Cloudflare

Translation

Weglot

Email Marketing

Klaviyo

Traffic & Audience

134.9K
Monthly Visits
38%
Bounce Rate
4.0
Pages/Visit
1:51
Avg. Duration

vissla.com receives approximately 134.9K monthly visitors and ranks #232,731 globally. The website has a bounce rate of 38% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 1:51 on the site.

The majority of vissla.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is vissla.com?
Vissla is a brand that represents creative freedom, a forward-thinking philosophy, and a generation of creators and innovators. If you're looking for the best selection of boardshorts, wetsuits, surf tees, surfboards, or surf accessories we've got you covered. Sustainable surf products
What technologies does vissla.com use?
vissla.com uses 28 technologies including Font Awesome, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 22 more. View the full tech stack analysis above.
How do I contact vissla.com?
You can contact vissla.com via email at [email protected] or through their contact page.
What are vissla.com's social media accounts?
vissla.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is vissla.com hiring?
Check vissla.com's careers page for current job openings and opportunities. The company has 21+ known employees.
How popular is vissla.com?
vissla.com receives approximately 134.9K monthly visitors and ranks #232,731 globally. Traffic is growing by 58.4% month-over-month.

Related Searches

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This page provides publicly available information about vissla.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vissla.com directly at https://vissla.com.