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vitacup.com
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vitacup.com

23 technologies
VerifiedGrowingVisit55.4K/mo$4M2123 Tech
Deep Dive

VitaCup: Engineering Habitual Revenue

How a 21-person team built a $4M vitamin-infused coffee empire by hacking the morning routine.

VitaCup isn't just selling coffee; they are selling the illusion of a perfect, effortless morning. By infusing beans with B vitamins and antioxidants, they turned a commodity into a functional necessity, capturing a $4M revenue stream with a lean team of just 21 people.

$4.0M
Annual Revenue
21
Headcount
57%
Direct Traffic
55K
Monthly Visits

"VitaCup proves you don't need a massive CPG machine to win—you just need to own the most valuable 15 minutes of your customer's day."

The 'Functional' Hack

The data reveals a massive signal in the noise: 32% of their traffic comes from organic search, with high-intent keywords like 'vitacup mushroom coffee' driving the bus. They didn't invent coffee; they weaponized the wellness trend by turning a daily habit into a vitamin delivery system. It’s a brilliant arbitrage of the 'I want to be healthy but I need caffeine' demographic.

The LTV Engine

With 57% direct traffic, VitaCup has achieved something every DTC brand dreams of: brand sovereignty. These aren't window shoppers; these are repeat buyers typing 'vitacup' into their browser. This indicates a successful subscription model and high customer retention. They aren't relying on paid ads to survive; they are relying on the addiction to the product itself.

  • Niche Dominance: They own the 'vitamin-infused' sub-category in coffee.
  • Lean Ops: $190k revenue per employee suggests extreme operational efficiency.
  • Tech Stack: Built on Shopify but enhanced with Vite and PWA for speed, indicating a focus on conversion optimization.
They don't compete on price with generic grocery store coffee.
They compete on utility—adding vitamins that generic coffee lacks.
They don't rely on broad, untargeted brand awareness campaigns.
They rely on direct-to-consumer retention and high-value keywords.

The Verdict: A DTC Blueprint

VitaCup is a case study in product-led growth. By solving a specific problem (morning nutrition) with a specific product (infused coffee), they built a defensible, high-margin business that scales without bloat.

What tech stack does Vitacup use?

36 detected
Error Tracking1
CDN1
Email Marketing1
Customer Support1
E-commerce & Payments1
Performance1
Web Standards2
Build Tools1
UI Libraries1
Frontend Frameworks2
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
A
Amazon CloudFront
M
Microsoft Clarity
T
Tracking Service
C
Cloudflare
G
Google APIs
A
Analytics Service
G
Google Tag Manager
G
Google Static
B
Bing
G
Google AdSense

How much traffic does Vitacup get?

Traffic & Engagement

55.4K
Monthly Visits
2.4
Pages/Visit
0:59
Avg. Duration
63%
Bounce Rate
Monthly Traffic Trend+17%
47.4K
Oct 2025
Oct
43.6K
Nov 2025
Nov
55.4K
Dec 2025
Dec

Traffic Sources

Search
32%
Direct
57%
Social
3%
Referrals
5%
Email
0%
Paid
3%

Where is Vitacup's audience located?

🌍90.0%
🌍4.8%
🌍3.8%
🌍1.4%

What keywords does Vitacup rank for?

5 keywords
1vitacup1.8K vol$1.09
2vitacup,130 vol
3vitacup mushroom coffee320 vol$0.97
4vita cup200 vol$0.95
5vitavup coffee100 vol

How is Vitacup's SEO?

Open Graph Image

OG Image preview
og:image

http://www.vitacup.com/cdn/shop/files/image_7_cfe3a86f-44d8-48d0-8398-81f2244b3a1a.png?v=1731612302

Meta Tags

title64 chars

VitaCup - #1 Functional Vitamin Infused Coffee, Creamer, and Tea

description242 chars

Enhance your daily coffee and tea ritual with VitaCup's infused beverages, packed with essential vitamins and superfoods. Discover healthier coffees and teas designed to boost metabolism, energy, and focus. Shop now to transform your routine!

languageEN

Who works at Vitacup?

Loading leads...

What do customers think of Vitacup?

VitaCup

VitaCup

0.0
0 reviews

Categories

Coffee Roasters#undefinedCoffee Wholesaler#undefinedCoffee Store#undefinedTea Store#undefinedCoffee Shop#undefinedTea Manufacturer#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Treena Street 10620
San Diego, US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Vitacup

What is Vitacup's Revenue?
Vitacup generates approximately $4M in annual revenue. With 21 employees, that's $189,000 per employee.
What does Vitacup do?
Enhance your daily coffee and tea ritual with VitaCup's infused beverages, packed with essential vitamins and superfoods. Discover healthier coffees and teas designed to boost metabolism, energy, and focus. Shop now to transform your routine!
How fast is Vitacup growing?
Vitacup employee count has changed by -25% year over year.
What technologies does Vitacup use?
Vitacup uses 23 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Font Awesome, Adobe Fonts, hCaptcha, HSTS, Sentry.
Who are Vitacup's competitors?
Vitacup's main competitors include Black Sheep Foods, The Morning Star Company, AMERICAN CUSTOM MEATS, Caif - Natural Ingredient Solutions, University of Beer. These companies operate in similar markets and compete for the same customer base.
What do customers think of Vitacup?
Vitacup has a Trustpilot score of 0.0 out of 5 (0 stars).

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About vitacup.com

Enhance your daily coffee and tea ritual with VitaCup's infused beverages, packed with essential vitamins and superfoods. Discover healthier coffees and teas designed to boost metabolism, energy, and focus. Shop now to transform your routine!

Company Overview

vitacup.com
Website
e-commerce_and_shopping
Industry
#582,592
Global Rank
55.4K
Monthly Visitors
23
Technologies

Contact vitacup.com

Technology Stack

vitacup.com uses 23 technologies across their website including Font Awesome, Adobe Fonts, hCaptcha, HSTS, Sentry, and more.

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Error Tracking

Sentry

CDN

unpkg

Cloud & Hosting

AWS CloudFront, Cloudflare

Email Marketing

Klaviyo

Traffic & Audience

55.4K
Monthly Visits
63%
Bounce Rate
2.4
Pages/Visit
0:59
Avg. Duration

vitacup.com receives approximately 55.4K monthly visitors and ranks #582,592 globally. The website has a bounce rate of 63% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:59 on the site.

The majority of vitacup.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is vitacup.com?
Enhance your daily coffee and tea ritual with VitaCup's infused beverages, packed with essential vitamins and superfoods. Discover healthier coffees and teas designed to boost metabolism, energy, and focus. Shop now to transform your routine!
What technologies does vitacup.com use?
vitacup.com uses 23 technologies including Font Awesome, Adobe Fonts, Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 17 more. View the full tech stack analysis above.
How popular is vitacup.com?
vitacup.com receives approximately 55.4K monthly visitors and ranks #582,592 globally. Traffic is growing by 27.0% month-over-month.

Related Searches

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This page provides publicly available information about vitacup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vitacup.com directly at https://vitacup.com.