In a world obsessed with digital-first startups, VitalSmarts operates on a different planet: they generate $72M annually from corporate training, yet their website pulls in a mere 3,686 visitors per month. This isn't a failure—it's a masterclass in B2B enterprise sales.

"When 48% of your traffic is direct, you don't have a marketing problem—you have a sales machine."

The tech stack reveals their priorities: they're not building fancy apps. They use Tailwind CSS, Bootstrap, and Cloudflare—standard tools for a brochure site. Google Analytics and Clarity track the few visitors they get, but the real metrics happen offline: course completions, behavior changes, and enterprise renewals. Their traffic sources tell the story: 29% organic, 48% direct. The rest? Probably referrals, email, and sales outreach.

• Enterprise sales motion: 48% direct traffic proves cold outreach and relationship building work
• Product-led content: Their top keywords are methodology names, not generic 'training' terms
• High-touch delivery: 351 employees for ~$72M revenue = ~$205K revenue per employee (high-touch service)
• Low digital footprint: 3,686 monthly visits suggests they're not investing in content marketing or SEO