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viva.org.uk
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viva.org.uk

11 technologies
VerifiedVisit59.7K/mo$2M4211 Tech7 Leads
Deep Dive

Viva! The Vegan Trailblazer

How a UK charity built a 60K monthly audience through undercover investigations

Viva! isn't just another animal welfare charity—they're the UK's leading vegan campaigning powerhouse, using undercover investigations and high-profile campaigns to drive systemic change. With just 42 employees, they're generating nearly 60,000 monthly visits, proving that focused activism beats sprawling bureaucracy.

59,716
monthly visitors
52%
organic search traffic
42
employees
$1.7M
annual revenue

"With just 42 employees, they're reaching 60K monthly visitors—proving focused activism beats sprawling bureaucracy."

The Undercover Engine

Viva! dominates search with 'viva' generating 185K monthly searches alone. Their secret? Content that converts curiosity into action. While competitors chase generic terms, they rank for high-intent queries like 'petit pois vs garden peas nutrition' and 'vivas vegan christmas 2025'—turning nutritional debates into campaign fuel.

The Celebrity Multiplier

Evanna Lynch (74K monthly searches) isn't just a brand ambassador—she's a search engine. Viva! strategically leverages celebrity influence, creating content that bridges pop culture and activism. This isn't charity marketing; it's cultural engineering, turning veganism from niche to mainstream through association.

Their tech stack reveals a pragmatic approach: WordPress for content velocity, Tailwind and Bootstrap for rapid UI deployment, and Facebook Pixel for conversion tracking. They're not building custom platforms—they're hacking existing tools to maximize impact per pound spent. With 35% direct traffic, they've built a loyal base that returns without search prompts.

  • Undercover investigations as content goldmines
  • Celebrity partnerships driving 74K+ monthly searches
  • Nutritional content (200+ monthly searches) as entry point
  • Multi-platform presence: Twitter, YouTube, Instagram, LinkedIn
  • 60K monthly visitors with just 42 staff—1,428 visitors per employee
No venture funding
Undercover investigations that generate media coverage
No massive ad spend
Celebrity partnerships that drive organic search
No proprietary tech platform
WordPress + analytics stack that scales cheaply

The Lean Activism Model

Viva! proves that 42 focused people with the right content strategy can outperform organizations ten times their size. They're not just campaigning—they're engineering search behavior and cultural conversation.

What tech stack does Viva use?

19 detected
Programming Languages1
Advertising1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics8
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
F
Facebook

How much traffic does Viva get?

Traffic & Engagement

59.7K
Monthly Visits
1.5
Pages/Visit
0:22
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-16%
71.3K
Oct 2025
Oct
60.5K
Nov 2025
Nov
59.7K
Dec 2025
Dec

Traffic Sources

Search
52%
Direct
35%
Social
4%
Referrals
7%
Email
0%
Paid
1%

Where is Viva's audience located?

🌍19.0%
🌍14.5%
🌍8.3%
🌍6.9%
🌍6.5%

What keywords does Viva rank for?

5 keywords
1viva185.4K vol$0.59
2evanna lynch74.7K vol$0.56
3petit pois vs garden peas nutrition200 vol
4vivas vegan christmas 2025170 vol
5why did alex o'connor stop being vegan260 vol

How is Viva's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.viva.org.uk/wp-content/uploads/2021/01/homepage-logo.jpg

Meta Tags

title30 chars

Viva! - the vegan trailblazers

description165 chars

Viva! is the UK's leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Explore our vital work for animals.

languageEN-GB

H1 Tags

h1Viva! The Vegan Charity

Schema Types

Unknown

Who works at Viva?

Loading leads...

What do customers think of Viva?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Viva

What is Viva's Revenue?
Viva generates approximately $2M in annual revenue. With 42 employees, that's $40,476 per employee.
What does Viva do?
Viva! is the UK's leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Explore our vital work for animals.
How fast is Viva growing?
Viva employee count has changed by -26% year over year.
What technologies does Viva use?
Viva uses 11 technologies across their website including Programming Languages, CMS, Advertising. Key technologies include PHP, WordPress, Facebook Pixel.
Who are Viva's competitors?
Viva's main competitors include Denver Scholarship Foundation, The Phoenix, The Water Institute of the Gulf, IU Health Foundation, Center for Transportation and the Environment. These companies operate in similar markets and compete for the same customer base.

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About viva.org.uk

Viva! is the UK's leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Explore our vital work for animals.

Company Overview

viva.org.uk
Website
food_and_drink
Industry
#623,671
Global Rank
59.7K
Monthly Visitors
11
Technologies
7+
Employees

Contact viva.org.uk

Technology Stack

viva.org.uk uses 11 technologies across their website including PHP, WordPress, Facebook Pixel, and more.

Programming Languages

PHP

CMS

WordPress

Advertising

Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Web Standards

Twitter Cards

UI Libraries

Ant Design

Traffic & Audience

59.7K
Monthly Visits
47%
Bounce Rate
1.5
Pages/Visit
0:22
Avg. Duration

viva.org.uk receives approximately 59.7K monthly visitors and ranks #623,671 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:22 on the site.

The majority of viva.org.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is viva.org.uk?
Viva! is the UK's leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Explore our vital work for animals.
What technologies does viva.org.uk use?
viva.org.uk uses 11 technologies including PHP, WordPress, and 5 more. View the full tech stack analysis above.
How do I contact viva.org.uk?
You can contact viva.org.uk via email at [email protected] or through their contact page.
What are viva.org.uk's social media accounts?
viva.org.uk is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is viva.org.uk?
viva.org.uk receives approximately 59.7K monthly visitors and ranks #623,671 globally.

Related Searches

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This page provides publicly available information about viva.org.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit viva.org.uk directly at https://viva.org.uk.