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VIVUS: A Biotech Giant's Digital Ghost Town
A $38M revenue company with a website that attracts fewer visitors than a small-town blog.
VIVUS isn't your typical tech startup; it's a legacy biopharma company with a $38.2M revenue stream and deep clinical expertise. Yet, its digital footprint is shockingly minimal—a ghost town with just 3,494 monthly visitors. This disconnect between commercial scale and digital presence is the story.
"When your website traffic is lower than your employee count, you're not building a brand—you're maintaining a digital business card."
The Silent Audience
With 152 employees and $38M in revenue, VIVUS operates at a scale that demands visibility. Yet their traffic numbers suggest a closed ecosystem. The 43% direct traffic indicates a loyal but tiny core audience—likely investors, partners, and existing patients—rather than new prospects discovering them organically.
The SEO Paradox
The keyword data reveals a fascinating anomaly. 'Vivus' gets 23K monthly searches, but the company captures almost none of that demand. Instead, their top organic terms include 'lcc banner' and 'meest california international inc.'—irrelevant noise that suggests technical SEO issues or a complete lack of keyword strategy.
The tech stack tells a story of cost-efficiency over performance. jQuery, Tailwind CSS, and Bootstrap are practical choices for a low-traffic site, but they lack the sophistication of a modern biotech platform. Microsoft Ads presence hints at paid campaigns, but with such low organic traction, the ROI must be questionable.
- Revenue scale ($38M) vs. digital presence (3.5K visits) is severely misaligned
- Top keywords are irrelevant to their core business
- Traffic is concentrated in undefined regions—likely a reporting or tracking issue
- No backlink data suggests minimal content marketing or PR efforts
A Sleeping Giant?
VIVUS has the clinical expertise and revenue to dominate its niche, but its digital presence is asleep at the wheel. The opportunity for a digital overhaul is massive—and currently untapped.
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VIVUS: Advancing Innovative Clinical Therapies
With demonstrated clinical development and commercialization expertise, VIVUS is dedicated to addressing the therapeutic needs of patients with serious medical conditions and life-limiting diseases.
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About vivus.com
With demonstrated clinical development and commercialization expertise, VIVUS is dedicated to addressing the therapeutic needs of patients with serious medical conditions and life-limiting diseases.
Company Overview
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Technology Stack
vivus.com uses 7 technologies across their website including Google Fonts, Microsoft Ads, Google Tag Manager, and more.
Fonts
Google Fonts
Advertising
Microsoft Ads
Analytics & Marketing
Google Tag Manager
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
vivus.com receives approximately 3.5K monthly visitors and ranks #5,154,345 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:11 on the site.
The majority of vivus.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about vivus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vivus.com directly at https://vivus.com.