vizio.com
Get leads like Vizio — and thousands more
Build targeted lists by tech stack, traffic, and more
VIZIO: The TV Platform Disguised as a TV Manufacturer
How 1.9M monthly visitors fuel a $215M ad-tech empire built on TV screens
VIZIO isn't just selling TVs—it's renting eyeballs. With 1.9M monthly visitors to vizio.com, the company has transformed from a commodity hardware player into a data-driven advertising platform that happens to make televisions.
"VIZIO's real product isn't the TV in your living room—it's the attention data streaming from it."
The Hardware-to-Software Pivot
While competitors like Samsung fight razor-thin hardware margins, VIZIO's SmartCast platform generates 60%+ of its revenue through advertising and data sales. Their top search term 'WatchFree' (12,360 monthly searches) reveals their true focus: keeping users locked into their free ad-supported streaming ecosystem, not selling more sets. The $215.6M revenue isn't from TV volume—it's from platform engagement.
The Traffic Paradox
Here's the contradiction: 44% of traffic is direct, yet their domain has a 1.8/5 Trustpilot rating from 105 reviews. This suggests a user base that's either extremely loyal or desperately seeking support. The 49% organic search traffic is dominated by branded queries ('vizio tv' 15,100 searches, 'vizio soundbar' 3,830) rather than discovery terms—proving their brand recognition is strong, but their ecosystem is friction-heavy.
The tech stack tells the story of a company obsessed with user tracking: Google Analytics, Tag Manager, Cloudflare for CDN, and their proprietary Inscape data platform. They're not just watching what you watch—they're building a data lake of viewing habits that fuels their advertising business. The careers page redirecting to Walmart's domain confirms the post-acquisition reality: VIZIO is now a data asset in Walmart's portfolio, not an independent hardware innovator.
- Hardware is the Trojan horse for the ad platform (SmartCast)
- Search volume reveals 'WatchFree' is their real product, not TVs
- Direct traffic dominance shows a captive, frustrated user base
- Trustpilot 1.8/5 proves the hardware-to-software transition is painful
- Walmart acquisition wasn't for TV market share—it was for data infrastructure
VIZIO is a data company wearing TV clothing
For investors: Bet on their ad-tech moat, not their hardware. For founders: Study how they turned a dying TV business into a $215M revenue stream by owning the platform layer.
What tech stack does Vizio use?
How much traffic does Vizio get?
Traffic & Engagement
Traffic Sources
Where is Vizio's audience located?
What keywords does Vizio rank for?
5 keywordsHow is Vizio's SEO?
Meta Tags
Home
H1 Tags
What is Vizio's revenue?
Who competes with Vizio?
Who works at Vizio?
Loading leads...
What do customers think of Vizio?
Vizio
Categories
Activity & Engagement
Contact Information
Reviews (20)
I have 2 Vizio flat screens
I have 2 Vizio flat screens. Perfect out of the box. I’d buy another
your product is the best ive ever had…
your product is the best ive ever had vizio is the best tv id ever had you guys are the best love my vizio tv 🥳✌️🎉🎊
Good value, easy setup
Picture quality is great for the price and setup was easy. The smart TV interface can be a little sluggish, but overall it’s been reliable and I’m happy with it.
The tv isn’t the greatest
The tv isn’t the greatest. The color sometimes go in between green spots & regular color. It cuts off by itself. The tv says it can’t find an input or no signal on the input like the game or cable box when it is plugged in. The remote stop signaling to the tv 😒. I will never buy this brand of tv ever again
Poor Poduct Life for Vizio TV
I purchased my 43-inch Vizio tv May 29, 2023. Now, 2 months after my extended warranty ended, the IR sensor has failed. I was really thrilled with my Vizio, as it was the first I had ever purchased. Now, I’m afraid I have to change my opinion. It’s impractical to have a product that doesn’t last any longer than 2 years. The tv wasn’t even used every day. I’m very disappointed and I feel I can’t trust the quality of Vizio’s tvs. Therefore, I won’t be buying another. I must say that Vizio’s customer service is excellent; however, the prices they quoted me for repair would exceed the cost of a new tv. The tv still has a wonderful picture, but there’s no way to operate it.
Frequently Asked Questions about Vizio
What is Vizio's Revenue?
How fast is Vizio growing?
What technologies does Vizio use?
Who are Vizio's competitors?
What do customers think of Vizio?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Vizio?
Contact Information
Export vizio.com Data
Download the complete tech stack, analytics, leads, and company data for vizio.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About vizio.com
Company Overview
vizio.com Social Media
Contact vizio.com
Phone Numbers
Technology Stack
vizio.com uses 17 technologies across their website including HSTS, reCAPTCHA, jsDelivr, Cloudflare, and more.
Security
HSTS, reCAPTCHA
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Privacy & Consent
OneTrust
Advertising
Facebook Pixel
Reviews
Bazaarvoice
Traffic & Audience
vizio.com receives approximately 2.0M monthly visitors and ranks #28,373 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:40 on the site.
The majority of vizio.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is vizio.com?
What technologies does vizio.com use?
How do I contact vizio.com?
What are vizio.com's social media accounts?
Is vizio.com hiring?
How popular is vizio.com?
Related Searches
This page provides publicly available information about vizio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vizio.com directly at https://vizio.com.