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Voce: The $32M Human Services Powerhouse
How a trauma-focused nonprofit scaled to 293 employees without VC funding
In the fragmented world of social services, Voce isn't just another nonprofit—it's a change agent scaling human services with the precision of a tech company. With 293 employees and $32.2M in revenue, they're proving that mission-driven organizations can build sustainable businesses without venture capital.
"Voce proves that in human services, trust isn't built through SEO—it's built through direct relationships and institutional credibility."
The Trust Paradox
Here's the data story that matters: 42% of their traffic comes directly—people typing 'vocetogether.org' into their browser. That's not marketing; that's institutional trust. In an industry where search traffic (35%) is secondary to direct engagement, Voce operates like a legacy institution that doesn't need to shout to be heard. Their top keyword 'voce' gets 55K monthly searches, but the real story is the 100% US-based traffic that's already bought in.
The Unsexy Scale
While SaaS companies chase 10x growth, Voce built a $32M organization serving trauma, adoption, and diversity needs. Their tech stack—jQuery, Bootstrap, Tailwind—reveals a pragmatic approach: build what works, not what's trendy. With 13 technologies detected, they're not over-engineering. They're focused on delivery, not flash. This is what scale looks like when you're solving real human problems, not optimizing conversion funnels.
The leadership team tells the story: CEO Rick Azzaro, Directors of Communications, Program Development, Finance, and HR. This isn't a founder-led startup—it's an institution. Their Facebook, LinkedIn, and Instagram presence shows they understand modern engagement, but their core strength remains the human touch that drives 42% direct traffic. In an era of digital-first everything, Voce's model suggests that deep, institutional trust still wins in human services.
- Trauma and loss expertise with multidisciplinary programs
- Adoption and permanency services as core verticals
- Diversity and inclusion training as revenue driver
- Family well-being programs scaling across regions
The Real Unicorn Isn't Tech—It's Trust
Voce's $32M revenue from 293 employees proves that human services can scale without sacrificing mission. While tech startups chase valuations, Voce builds institutional trust that drives 42% direct traffic. That's the model worth studying.
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Meta Tags
Voce: Human Services Change Agent Empowering Voice | Harrisburg, PA
Voce (vō-chāy), which means voice, is a change agent. We provide multidisciplinary expertise, programs and training in the areas of trauma and loss, adoption and permanency, diversity and inclusion, and individual and family well-being.
Voce (vō-chāy), which means voice, is a change agent. We use our voice, and empower you to use yours, to create positive, lasting change in people’s lives.
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About vocetogether.org
Voce (vō-chāy), which means voice, is a change agent. We provide multidisciplinary expertise, programs and training in the areas of trauma and loss, adoption and permanency, diversity and inclusion, and individual and family well-being.
Company Overview
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Technology Stack
vocetogether.org uses 13 technologies across their website including Font Awesome, HSTS, Amazon S3, Amazon Web Services, and more.
Fonts
Font Awesome
Security
HSTS
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Analytics & Marketing
Datadog RUM, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
Traffic & Audience
vocetogether.org receives approximately 2.5K monthly visitors and ranks #5,745,056 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 3:17 on the site.
The majority of vocetogether.org's traffic comes from .
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