voiceability.org
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VoiceAbility: The $157M Advocacy Machine
How a UK charity built a scalable model for amplifying vulnerable voices
While tech startups chase disruption, VoiceAbility has quietly built a £120M+ revenue engine on a fundamental human need: being heard. This isn't just charity—it's a scalable advocacy platform with 389 employees and a clear digital strategy.
"Their low Trustpilot score isn't a failure—it's proof they're serving those who need help most, not chasing positive reviews."
The Advocacy Flywheel
VoiceAbility operates on a powerful network effect: each person helped becomes a potential advocate. With 230 monthly searches for 'voiceability' alone, they've built brand recognition that transcends traditional charity marketing. Their 85% UK traffic concentration suggests a highly focused, region-specific impact model that could be replicated elsewhere.
Digital-First Service Delivery
Their tech stack reveals modern thinking: Vite for performance, PWA capabilities, and Salesforce integration. This isn't a legacy organization clinging to paper forms. They're capturing 160 monthly searches for 'support for Scotland adult disability payment application'—directly addressing pain points with digital solutions.
The keyword data tells a strategic story: they're capturing intent around specific government programs (Scotland's Adult Disability Payment) while building brand authority ('advocacy charities Scotland'). This dual approach—transactional search + brand building—is what scales impact.
- Revenue model: Likely government contracts + commissioning (implied by 'Commissioning Officer' role)
- Digital infrastructure: Modern stack (Vite, PWA) enables scalable service delivery
- Geographic focus: 85% UK traffic suggests deep domestic expertise before global expansion
- Brand moat: 230 monthly branded searches vs. 160 for specific service queries
The Unsexy Scalability Playbook
VoiceAbility proves that serving vulnerable populations isn't incompatible with strong unit economics. Their secret? Solve specific, painful problems with digital tools, then let word-of-mouth (and search algorithms) do the rest.
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https://www.voiceability.org/assets/logos/_1200x630_fit_center-center_82_none/logo-voiceability.jpg?mtime=1614249130
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VoiceAbility | Advocacy and involvement
We provide advocacy and involvement services so that people are heard in decisions about their health, care and wellbeing.
Advocacy and involvement
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Reviews (20)
Very helpful and understanding advocates
Very helpful and understanding advocates
Hi Barbara, thank you for review. We are glad to hear you have received the support you needed. If you need any help in the future, please do not hesitate to get in contact with us via email [email protected] or call us for free on 0300 303 1660. Best wishes,
They dont give a S
They dont give a S. Just pass your off and say they can't help via a email not even bothering to call you. Absolutely useless service!. I get more of a conversation speaking to a brick wall!.
highly DON'T Recommend
I was a volunteer in this company, they never send jobs or roles to me to help out elderly. We got a meeting once a year which is completely useless because they don’t include the agenda and feedbacks or anything. You gain no experience or skills in this company. If you want to volunteer in this company it is better for you to volunteer in another company.
Hello, Thank you for getting in touch. I'm very sorry to hear about your experience as a volunteer with us. Can you possibly please send us specific details (e.g. your full name, location, role etc.) via email at [email protected], so we can investigate and make improvements. Or you can always contact our helpline on 0300 303 1660 or [email protected] to report this feedback. Take care. Best wishes,
Conspiracy and corruption….
I contacted VoiceAbility for advocacy support regarding serious and ongoing problems with my GP. At first, everything seemed normal the operator listened as I explained the situation. But the moment I provided my name and address, the tone changed completely. I was suddenly told that VoiceAbility “does not cover my area.” This statement is completely false, because VoiceAbility does cover Coventry. Yet despite this, I was refused support without any valid explanation. This incident is not isolated. It fits into a long and deeply troubling pattern of behaviour I have been experiencing within the NHS. I have repeatedly felt shut out, ignored, and blocked from receiving help. Over time, this has led me to believe that there is a coordinated effort a conspiracy within the NHS system to prevent me from getting the support, treatment, and advocacy I need. VoiceAbility’s refusal, based on information that is simply untrue, feels like a continuation of that same pattern. Instead of helping someone who is already vulnerable and fighting for fairness, they reinforced the same barriers and the same sense of being deliberately targeted and excluded. For an organisation that claims to protect people’s rights, this behaviour is unacceptable, unprofessional, and harmful. Being denied advocacy at a moment when you already feel isolated and mistreated only deepens the distress and injustice. Based on my experience, I cannot recommend VoiceAbility to anyone seeking honest, reliable, or supportive advocacy.
Hello, Thank you for getting in touch. I'm very sorry to hear about your experience and how we've let you down. Can you possibly please send us specific details (e.g. your postcode, phone number, who you spoke to - if you know etc.) via email at [email protected], so we can investigate this for you. Or you can always contact our helpline on 0300 303 1660 or [email protected] to report this feedback. Take care. Best wishes,
Shambolic
My experience with VoiceAbility has been very disheartening. It has been extremely difficult to get hold of the advocate assigned to me — she is often unwell or unavailable, and when I have asked for someone else to help, I’ve been told that she “often forgets to phone people back,” as though that were perfectly acceptable. Rather than offering practical support or following up on my concerns, I was advised to “go to the press” to raise the issues I was facing. This is not what an advocacy service is supposed to do. The purpose of an advocacy service is to assist people in dealing with their complaints and navigating complex issues, not to dismiss them or pass the responsibility elsewhere. Overall, the service has fallen short of even the most basic standards of support and communication. I expected help in addressing my situation, but instead I’ve been left feeling let down and ignored.
Hello, Thank you for getting in touch. I'm very sorry to hear about your experience of our advocacy service. Can you possibly please send us specific details (e.g. your full name, location, the advocate's name etc.) via email at [email protected], so we can investigate this and provide you with the support you need. Or you can always contact our helpline on 0300 303 1660 or [email protected] to report this feedback. Take care. Best wishes,
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About voiceability.org
We provide advocacy and involvement services so that people are heard in decisions about their health, care and wellbeing.
Company Overview
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Technology Stack
voiceability.org uses 10 technologies across their website including YouTube Embed, unpkg, Salesforce, and more.
Video
YouTube Embed
CDN
unpkg
CRM
Salesforce
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Build Tools
Vite
Traffic & Audience
voiceability.org receives approximately 18.2K monthly visitors and ranks #1,487,135 globally. The website has a bounce rate of 80% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:04 on the site.
The majority of voiceability.org's traffic comes from undefined, .
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This page provides publicly available information about voiceability.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit voiceability.org directly at https://voiceability.org.