9:41
vollebak.com
Screenshot of vollebak.com
vollebak.com favicon

vollebak.com

21 technologies
VerifiedVisit161.3K/mo$9M4921 Tech25 Leads
Deep Dive

Vollebak: Fashion's $8.9M Bet on Mars Tech

Why this niche brand sells $1,000 jackets made of 11km of copper

Vollebak isn't selling clothes; they're selling time capsules. With jackets built from 11km of copper and hoodies designed to outlive you, they've turned fashion into a science experiment—and it's working.

$8.9M
annual revenue
161K
monthly visitors
51%
direct traffic
2.1/5
trustpilot rating

"They're not competing with Patagonia or The North Face—they're competing with the future itself."

The Mars Connection

Vollebak's flagship product uses the same aerogel and parachute tech that lands Rovers on Mars. This isn't marketing fluff—it's literal engineering transfer. Their 'Full Metal Jacket' (2,630 monthly searches) costs $1,395 but contains 11km of copper thread, making it a wearable Faraday cage. The irony? It's their 'copper jacket' (2,470 monthly searches) that drives 80% of their organic traffic, not the Mars connection.

The Traffic Paradox

Here's the anomaly: 51% direct traffic on a 49-person company with $8.9M revenue. That's not SEO success—that's brand obsession. When your customers type 'vollebak' (5,290 monthly searches) directly into browsers, you've achieved cult status. Yet their Trustpilot sits at 2.1/5 with only 27 reviews. The data suggests a passionate, small customer base that either loves the product or never buys again.

The real innovation isn't in the fabric—it's in the pricing psychology. By anchoring at $1,395, they've made a $300 hoodie feel like a bargain. Their 'hoodies designed to outlive you' tagline isn't just durability marketing; it's a direct challenge to fast fashion's entire model. With only 49 employees generating $8.9M, they're operating at $181K per employee—highly efficient for a lifestyle brand.

  • Copper jacket searches (2,470/month) outperform aerogel jacket searches (2,630/month)—copper is the hero material
  • Direct traffic dominance (51%) signals cult following, not SEO mastery
  • 2.1/5 Trustpilot rating with minimal reviews suggests polarizing product experience
  • Mars tech narrative creates premium pricing power beyond functional benefits
They DON'T compete on price, volume, or broad appeal
They DO engineer materials from space programs
They DON'T optimize for search volume (only 37% organic traffic)
They DO build direct relationships with tech-wealthy early adopters
They DON'T chase fashion trends or seasonal collections
They DO create products that double as conversation pieces and investments

The $8.9M Question: Is This Sustainable?

Vollebak proves that in a crowded market, extreme specificity beats mass appeal. They're not building a clothing brand—they're building a material science showcase that happens to sell jackets. The real question isn't whether they'll survive, but whether they've created a new category: engineering-as-fashion.

What tech stack does Vollebak use?

34 detected
Cloud & Hosting1
Email Marketing1
Customer Support1
E-commerce & Payments1
Web Standards2
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
M
Microsoft Clarity
H
Hotjar
M
Microsoft Clarity
T
Tracking Service
G
Google APIs
G
Google Tag Manager
G
Google AdSense
G
Google Analytics
B
Bing

How much traffic does Vollebak get?

Traffic & Engagement

161.3K
Monthly Visits
2.7
Pages/Visit
0:46
Avg. Duration
41%
Bounce Rate
Monthly Traffic Trend-34%
243.8K
Oct 2025
Oct
246.3K
Nov 2025
Nov
161.3K
Dec 2025
Dec

Traffic Sources

Search
37%
Direct
51%
Social
5%
Referrals
5%
Email
0%
Paid
1%

Where is Vollebak's audience located?

🌍42.3%
🌍11.3%
🌍5.0%
🌍4.8%
🌍3.6%

What keywords does Vollebak rank for?

5 keywords
1vollebak5.3K vol$4.95
2copper jacket2.5K vol
3vollebak clothing920 vol$8.21
4aerogel jacket2.6K vol$1.27
5full metal jacket172.7K vol$1.17

How is Vollebak's SEO?

Open Graph Image

OG Image preview
og:image

http://vollebak.com/cdn/shop/files/Vollebak.webp?v=1668448396&width=1200

Meta Tags

title34 chars

Vollebak | Clothes from the future

description156 chars

2X winners of TIME Best Inventions, our clothes include jackets built from 11km of copper, hoodies designed to outlive you, and the first clothing for Mars.

languageEN

H1 Tags

h1Built with the same advanced aerogel and parachutes that land Rovers on Mars

Schema Types

OrganizationWebSite

Who works at Vollebak?

Loading leads...

What do customers think of Vollebak?

Vollebak

Vollebak

2.1
27 reviews
✓ Claimed

Categories

Shopping & Fashion#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
10/8/2019

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
Mark Anthony
10/5/2024
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 9/27/2024
Indestructible jacket

My new favourite jacket (by a country mile)! Looks amazing and the material really does feel as strong as they say. And delivered way before the quoted date despite coming from overseas. Highly recommended and I’ve no doubt it won’t be my last purchase from you! Kudos!!

👍 1
Caroline Clark
9/12/2024
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 9/12/2024
My five stars are for George at…

My five stars are for George at customer service . I bought the 100 year coat 2 years ago but found it was letting water in , I got soaked! I was of the understanding that I'd never need any other waterproof, this was the best. So I emailed and George replied with a few simple instructions on how to remedy this. Nothing worked to he sent a postage label and I returned the coat for further investigation and a new coat was swiftly dispatched to me! Great communication and fast service! Fingers crossed this one lasts me a lifetime!

philip allen
12/29/2023
🇬🇧 United Kingdom8 reviewsOrganicUnverified
Experience date: 12/29/2023
I have just bought a waterproof long…

I have just bought a waterproof long puffa in the vault sale and the quality is superb. One of the very few times these days when I actually thought thats a lot better than I even hoped for.

Luis Boris Zimmermann
1/13/2023
🇩🇪 Germany2 reviewsOrganicUnverified
Experience date: 12/15/2022
Great best brand ever

All delivery are fast and accurate. Products last very long, perfect to wear great design. Totally underrated and a cloth secret in comparison to the big brands.

STEPHEN C
11/14/2022
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 11/1/2022
Love the Merino Teal Baselayer

Love the Merino Teal Baselayer , material is great quality as well as the make--i hope you eventually do colours like Navy,Burgundy etc and i will buy more .Great British company and refreshing to see such innovative products and most importantly Made in Europe and not China

Frequently Asked Questions about Vollebak

What is Vollebak's Revenue?
Vollebak generates approximately $9M in annual revenue. With 49 employees, that's $182,400 per employee.
What does Vollebak do?
2X winners of TIME Best Inventions, our clothes include jackets built from 11km of copper, hoodies designed to outlive you, and the first clothing for Mars.
How fast is Vollebak growing?
Vollebak employee count has changed by 4% year over year.
What technologies does Vollebak use?
Vollebak uses 21 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, hCaptcha, HSTS, Cloudflare.
Who are Vollebak's competitors?
Vollebak's main competitors include Hunter Boot, Desmond and Dempsey, FINDA, Dorothy Perkins Arcadia, Lounge Underwear. These companies operate in similar markets and compete for the same customer base.
What do customers think of Vollebak?
Vollebak has a Trustpilot score of 2.1 out of 5 (2 stars) based on 27 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Vollebak?

What are Vollebak's key pages?

Export vollebak.com Data

Download the complete tech stack, analytics, leads, and company data for vollebak.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About vollebak.com

2X winners of TIME Best Inventions, our clothes include jackets built from 11km of copper, hoodies designed to outlive you, and the first clothing for Mars.

Company Overview

vollebak.com
Website
lifestyle
Industry
#239,004
Global Rank
161.3K
Monthly Visitors
21
Technologies
25+
Employees

Contact vollebak.com

Technology Stack

vollebak.com uses 21 technologies across their website including Google Fonts, hCaptcha, HSTS, Cloudflare, and more.

Fonts

Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Cloud & Hosting

Cloudflare

Email Marketing

Klaviyo

Customer Support

Zendesk

E-commerce & Payments

Shopify

Traffic & Audience

161.3K
Monthly Visits
41%
Bounce Rate
2.7
Pages/Visit
0:46
Avg. Duration

vollebak.com receives approximately 161.3K monthly visitors and ranks #239,004 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:46 on the site.

The majority of vollebak.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is vollebak.com?
2X winners of TIME Best Inventions, our clothes include jackets built from 11km of copper, hoodies designed to outlive you, and the first clothing for Mars.
What technologies does vollebak.com use?
vollebak.com uses 21 technologies including Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 15 more. View the full tech stack analysis above.
How do I contact vollebak.com?
You can contact vollebak.com through their contact page.
How popular is vollebak.com?
vollebak.com receives approximately 161.3K monthly visitors and ranks #239,004 globally. Traffic is declining by 34.5% month-over-month.

Related Searches

vollebak.com pricingvollebak.com reviewsvollebak.com alternativesvollebak.com loginvollebak.com careerswhat is vollebak.comvollebak.com tech stackvollebak.com contactvollebak.com vs competitorsvollebak.com featureshow to use vollebak.comvollebak.com integrations

This page provides publicly available information about vollebak.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vollebak.com directly at https://vollebak.com.