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Vollebak: Fashion's $8.9M Bet on Mars Tech
Why this niche brand sells $1,000 jackets made of 11km of copper
Vollebak isn't selling clothes; they're selling time capsules. With jackets built from 11km of copper and hoodies designed to outlive you, they've turned fashion into a science experiment—and it's working.
"They're not competing with Patagonia or The North Face—they're competing with the future itself."
The Mars Connection
Vollebak's flagship product uses the same aerogel and parachute tech that lands Rovers on Mars. This isn't marketing fluff—it's literal engineering transfer. Their 'Full Metal Jacket' (2,630 monthly searches) costs $1,395 but contains 11km of copper thread, making it a wearable Faraday cage. The irony? It's their 'copper jacket' (2,470 monthly searches) that drives 80% of their organic traffic, not the Mars connection.
The Traffic Paradox
Here's the anomaly: 51% direct traffic on a 49-person company with $8.9M revenue. That's not SEO success—that's brand obsession. When your customers type 'vollebak' (5,290 monthly searches) directly into browsers, you've achieved cult status. Yet their Trustpilot sits at 2.1/5 with only 27 reviews. The data suggests a passionate, small customer base that either loves the product or never buys again.
The real innovation isn't in the fabric—it's in the pricing psychology. By anchoring at $1,395, they've made a $300 hoodie feel like a bargain. Their 'hoodies designed to outlive you' tagline isn't just durability marketing; it's a direct challenge to fast fashion's entire model. With only 49 employees generating $8.9M, they're operating at $181K per employee—highly efficient for a lifestyle brand.
- Copper jacket searches (2,470/month) outperform aerogel jacket searches (2,630/month)—copper is the hero material
- Direct traffic dominance (51%) signals cult following, not SEO mastery
- 2.1/5 Trustpilot rating with minimal reviews suggests polarizing product experience
- Mars tech narrative creates premium pricing power beyond functional benefits
The $8.9M Question: Is This Sustainable?
Vollebak proves that in a crowded market, extreme specificity beats mass appeal. They're not building a clothing brand—they're building a material science showcase that happens to sell jackets. The real question isn't whether they'll survive, but whether they've created a new category: engineering-as-fashion.
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Vollebak | Clothes from the future
2X winners of TIME Best Inventions, our clothes include jackets built from 11km of copper, hoodies designed to outlive you, and the first clothing for Mars.
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Reviews (20)
Indestructible jacket
My new favourite jacket (by a country mile)! Looks amazing and the material really does feel as strong as they say. And delivered way before the quoted date despite coming from overseas. Highly recommended and I’ve no doubt it won’t be my last purchase from you! Kudos!!
My five stars are for George at…
My five stars are for George at customer service . I bought the 100 year coat 2 years ago but found it was letting water in , I got soaked! I was of the understanding that I'd never need any other waterproof, this was the best. So I emailed and George replied with a few simple instructions on how to remedy this. Nothing worked to he sent a postage label and I returned the coat for further investigation and a new coat was swiftly dispatched to me! Great communication and fast service! Fingers crossed this one lasts me a lifetime!
I have just bought a waterproof long…
I have just bought a waterproof long puffa in the vault sale and the quality is superb. One of the very few times these days when I actually thought thats a lot better than I even hoped for.
Great best brand ever
All delivery are fast and accurate. Products last very long, perfect to wear great design. Totally underrated and a cloth secret in comparison to the big brands.
Love the Merino Teal Baselayer
Love the Merino Teal Baselayer , material is great quality as well as the make--i hope you eventually do colours like Navy,Burgundy etc and i will buy more .Great British company and refreshing to see such innovative products and most importantly Made in Europe and not China
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About vollebak.com
2X winners of TIME Best Inventions, our clothes include jackets built from 11km of copper, hoodies designed to outlive you, and the first clothing for Mars.
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vollebak.com uses 21 technologies across their website including Google Fonts, hCaptcha, HSTS, Cloudflare, and more.
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Google Fonts
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hCaptcha, HSTS, reCAPTCHA
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Cloudflare
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Klaviyo
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Shopify
Traffic & Audience
vollebak.com receives approximately 161.3K monthly visitors and ranks #239,004 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 0:46 on the site.
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