vopero.com
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Vopero: The Circular Fashion Engine of Latin America
A $13.3M player betting on quality control, not just volume, in the resale race.
While the global resale market fights a war of algorithms, Vopero is betting on something far more tactile: the human eye. They aren't just a marketplace; they are a regional quality control gatekeeper for the circular economy in Latin America.
"Vopero solves the biggest friction point in resale: trust. By owning the photography and quality control, they aren't just a platform—they are the inventory layer for Latin American fashion."
The Quality-First User Base
With 8,951 monthly visits and a global rank of #2.3M, Vopero isn't chasing mass volume yet. Their traffic is highly concentrated, with 46% coming from 'undefined' (likely direct/brand loyalists) and 52% from organic search. This signals a high-intent user base that knows exactly what they want. They aren't browsing; they are hunting for specific, authenticated pieces like 'Bruno Magnani Italy'.
The Latin American Gap
The data reveals a massive keyword opportunity. While 'second hand' commands 16,820 monthly searches, Vopero's brand search sits at 2,970. This gap represents the runway for growth. They are successfully capturing niche searches ('second hand hombres', 'vopero mexico') but the broad market is still untapped. Their strategy appears to be 'land and expand' rather than 'spray and pray'.
Their tech stack—Tailwind CSS, Bootstrap, and Adobe Fonts—suggests a lean, design-focused engineering team. With only 65 employees generating $13.3M in revenue, they are achieving approximately $204k revenue per employee. This is a highly efficient operation, likely relying on automation for logistics while keeping human judgment at the center of inventory selection.
- Regional Dominance: Focused exclusively on the Latin American market rather than competing globally.
- Human-in-the-Loop: Unlike pure C2C platforms, Vopero acts as a trusted intermediary for quality control.
- Niche SEO Strategy: Ranking for specific high-value items rather than generic 'second hand' terms.
The Verdict: A Regional Fortress
Vopero isn't trying to be the next global giant; they are building an unassailable moat in Latin America by solving the trust deficit in second-hand fashion.
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VOPERO
La plataforma de moda circular y sustentable para comprar y revender prendas únicas en Latinoamérica.
La plataforma de moda circular y sustentable para comprar y revender prendas únicas en Latinoamérica.
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About vopero.com
La plataforma de moda circular y sustentable para comprar y revender prendas únicas en Latinoamérica.
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Technology Stack
vopero.com uses 12 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
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Adobe Fonts, Google Fonts
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HSTS
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Squarespace
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Traffic & Audience
vopero.com receives approximately 9.0K monthly visitors and ranks #2,316,865 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:23 on the site.
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