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The $5M Bet on the Diabetic Foot
How Votis uses subdermal imaging to prevent amputations
While the global diabetic foot care market explodes, one Israeli startup quietly built a $5.3M revenue engine from a single, brutal mission: keeping patients' feet on the ground. Votis isn't chasing AI hype—it's deploying subdermal imaging where it matters most.
"Votis proves that in MedTech, depth of impact beats breadth of features. They're not building a platform; they're solving one life-altering problem."
The Surgical Focus
Votis operates with surgical precision. Their entire tech stack—WordPress, WooCommerce, jQuery—serves a single product: subdermal imaging for diabetic foot screening. This isn't a lack of ambition; it's strategic discipline. While competitors chase broad medical imaging, Votis owns a $6.8B niche where early detection means the difference between treatment and amputation.
The Lean Team
With just 21 employees generating $5.3M in revenue, Votis achieves $252K per employee—a remarkable ratio for MedTech. The team structure reveals their priorities: Merrill Weber leads as CEO, Merav Yarmus handles regulatory affairs (critical in medical devices), and a single full-stack developer maintains their digital presence. This isn't a startup burning cash; it's a focused operation scaling carefully.
- Subdermal imaging technology specifically for diabetic foot complications
- Israeli engineering meets medical regulatory rigor (RA/QA leadership)
- Lean commercialization: $5.3M revenue with minimal marketing overhead
- WordPress/WooCommerce stack suggests direct-to-clinic sales model
The absence of tracked web traffic is telling. Votis isn't playing the SEO game or chasing vanity metrics. Their zero-traffic ranking suggests a sales-driven model focused on clinical partnerships and medical conferences rather than inbound marketing. This is classic MedTech—relationships over clicks, clinical validation over viral content.
The Quiet Giant of Diabetic Care
Votis demonstrates that in B2B MedTech, $5M in revenue with 21 employees beats $50M in funding with 200 employees. Their subdermal imaging tech addresses a visceral need: preventing amputations. While they may never be a household name, for the 1 in 10 people with diabetes, their work is life-changing.
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votis.net uses 11 technologies across their website including YouTube Embed, Google Fonts, PHP, and more.
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