vouchercloud.com
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Vouchercloud: The 19-Person Powerhouse
How a lean team commands a $2.9M revenue engine in the UK discount wars
In a market dominated by Groupon and RetailMeNot, Vouchercloud operates as a lean, UK-focused predator. With just 19 employees, they generate $2.9M in revenue, proving that niche dominance beats global sprawl.
"They don't need to be the biggest; they just need to own the UK checkout."
The Traffic Paradox
Vouchercloud commands 464,414 monthly visits with 66% coming from organic search. This is a remarkably high organic ratio for a discount site, suggesting strong brand equity and SEO moats. However, the 'undefined' country data in the analytics is a red flag—likely a tracking configuration issue that obscures their true geographic performance.
The Trustpilot Ceiling
With a 3.8/5 rating from 2,037 reviews, Vouchercloud sits in the 'good but not great' tier. For a deals site, this is a dangerous zone. Users expect frictionless coupon redemption; a rating below 4.0 often signals broken codes or misleading terms. The gap between their traffic volume and trust score suggests they are winning clicks but losing user sentiment.
The keyword strategy reveals a hybrid model. While 'vouchercloud' drives 4,200 monthly searches (brand dominance), high-volume generic terms like 'lego discount code' (7,430 volume) and 'ecp discount code' (420 volume) fuel acquisition. They are capturing intent at both the brand and category levels.
- Tech Stack Efficiency: Using Tailwind CSS, Bootstrap, and PWA suggests a focus on speed and mobile-first performance.
- Social Presence Gap: Active on TikTok, Twitter, and Facebook, but Instagram links are generic—missing a visual opportunity for lifestyle deals.
- Leadership Insight: Anita Payne (Research, Development & content retention) is the only named key person, indicating a flat, technical leadership structure.
The Lean Aggregator Playbook
Vouchercloud proves that in the commoditized discount code market, operational efficiency and local SEO dominance are more valuable than global scale.
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Vouchers and Discount Codes from vouchercloud
Save money on your shopping with the UK's favourite voucher website. Discover savings online, or grab our app and get the best offers straight to your phone!
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Reviews (20)
East to check on specific discounted…
East to check on specific discounted items. See it in store then go home and check with Vouchercloud.simple
Great customer service received
First time I'd used Vouchercloud and I made a mistake! I contacted customer support as I had not received my gift card having made the necessary purchase. After a series of emails with Kavitha.O, I was offered a satisfactory solution.
Prompt reply and resolution
Vouchercloud resolved the issue of my reward on my holiday purchase within a few hours after providing the requested information excellent service
Excellent company for super savings
Excellent company for super savings
I love using Vouchercloud
I love using Vouchercloud. I know I can trust using this site, and the offers they provide. However big or small. It all helps me save on my purchases throughout the year.
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About vouchercloud.com
Save money on your shopping with the UK's favourite voucher website. Discover savings online, or grab our app and get the best offers straight to your phone!
Company Overview
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Technology Stack
vouchercloud.com uses 14 technologies across their website including reCAPTCHA, PHP, Contentful, and more.
Security
reCAPTCHA
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PHP
CMS
Contentful
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OneTrust
Customer Support
Zendesk
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Traffic & Audience
vouchercloud.com receives approximately 464.4K monthly visitors and ranks #115,919 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:41 on the site.
The majority of vouchercloud.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about vouchercloud.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vouchercloud.com directly at https://vouchercloud.com.