9:41
vouchercodes.co.uk
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vouchercodes.co.uk

14 technologies
VerifiedGrowingVisit5.0M/mo$32M14214 Tech25 Leads
Deep Dive

VoucherCodes: The UK's Discount Titan

How 7M members and 5M monthly visits built a £32M revenue machine

In a crowded market of coupon sites, VoucherCodes.co.uk isn't just surviving—it's dominating. With over 7 million members and 5 million monthly visits, this isn't a side project; it's a data-driven cash machine that turns consumer frugality into a £32M annual revenue stream.

5.04M
monthly visits
7M+
registered members
£32M
annual revenue
65%
organic search traffic

"They don't just aggregate codes; they've engineered a trust-based funnel where 4.3/5 stars on Trustpilot is their most valuable asset."

The SEO Moat

While competitors burn cash on ads, VoucherCodes commands the search landscape. With 125,671 backlinks and dominating high-intent keywords like 'ASOS discount code' (17,870 monthly searches), they've built an organic fortress. 65% of their traffic is free—this is their unfair advantage in a paid advertising world.

The Trust Equation

With 24,890 Trustpilot reviews and a 4.3/5 rating, VoucherCodes has cracked the code on user trust. In an industry plagued by dead links and fake offers, their scale (5M visits/month) validates their reliability. Every click reinforces their market position.

The tech stack is lean but effective—Tailwind CSS and Bootstrap for rapid UI development, Cloudflare for security, and Google Analytics + Microsoft Ads for tracking. With just 142 employees generating £32M, their efficiency ratio (225K revenue per employee) rivals SaaS giants.

  • UK's largest voucher code destination by traffic and revenue
  • 7M member community creates network effects and repeat usage
  • Dominates high-value brand queries (John Lewis, Currys, ASOS)
  • Lean operation: 142 employees, £32M revenue, 65% organic traffic
No mobile app presence
Mastery of UK market with 90.8% traffic concentration
Limited international expansion (90.8% UK traffic)
Proven model: 7M members, 5M monthly visits
Heavy reliance on traditional search (no emerging platform strategy)
Trustpilot-driven credibility with 24K+ reviews

The Blueprint for Market Domination

VoucherCodes proves that in e-commerce, trust scales faster than ad spend. Their 65% organic traffic isn't luck—it's a strategic moat built on SEO, community, and relentless focus on the UK market.

What tech stack does Vouchercodes use?

21 detected
Cloud & Hosting1
Privacy & Consent1
Advertising1
Web Standards1
UI Libraries1
Frontend Frameworks2
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
M
Microsoft Clarity
M
Microsoft Ads (Bing)
G
Google Tag Manager
C
Cloudflare Insights
G
Google Analytics

How much traffic does Vouchercodes get?

Traffic & Engagement

7.0M
Monthly Visits
+22.9%
2.1
Pages/Visit
2:36
Avg. Duration
57%
Bounce Rate
Monthly Traffic Trend+26%
5.5M
Oct 2025
Oct
5.7M
Nov 2025
Nov
7.0M
Dec 2025
Dec

Rankings

#8,293
Global Rank
#288
United Kingdom Rank
Retail
Category

Backlinks & Authority

125.7K
Backlinks
10.3K
Ref. Domains
62
Authority Score
Low
Penalty Risk
Backlinks Trend-12%
142.9K
Jul 2025
Jul
133.8K
Aug 2025
Aug
135.6K
Sep 2025
Sep
134.6K
Oct 2025
Oct
129.5K
Nov 2025
Nov
125.7K
Dec 2025
Dec

Search Traffic

Organic
2.2M
Paid
85.8K

Top Organic Keywords

#1voucher codes
33,100 vol1.3%
#1asos discount code
90,500 vol1.1%
#1just eat discount code
60,500 vol0.7%
#1moonpig discount code
60,500 vol0.7%
#1uber eats promo code
60,500 vol0.7%

Where is Vouchercodes's audience located?

🇬🇧United Kingdom94.7%
🇺🇸United States1.3%
🇮🇳India0.6%
🇮🇪Ireland0.4%
🇪🇸Spain0.3%

Device Distribution

Desktop16.7%
Mobile83.3%

What keywords does Vouchercodes rank for?

5 keywords
1vouchercodes9.8K vol$0.52
2john lewis discount code14.9K vol$0.93
3voucher codes9.0K vol$0.69
4asos discount code17.9K vol$0.41
5currys discount code14.4K vol$0.69

How is Vouchercodes's SEO?

Open Graph Image

OG Image preview
og:image

https://www.vouchercodes.co.uk/static/elements/logo/logo.svg

Meta Tags

title50 chars

VoucherCodes - Exclusive Discount Codes & Vouchers

description156 chars

Save money today with the UK's biggest voucher code website. Join over 7 million members and find the best working discount codes for your favourite stores.

languageEN

Schema Types

WebSite

Who works at Vouchercodes?

Loading leads...

What do customers think of Vouchercodes?

VoucherCodes

VoucherCodes

4.3
24,890 reviews
✓ Claimed

Categories

Coupon Service#4

Activity & Engagement

Reply Rate
97.75910364145658%
Avg. Reply Time
9.0 days
Claimed Date
9/18/2017

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
Babs Wade
1/19/2026
🇬🇧 United Kingdom10 reviewsInvitationApiVerified
Experience date: 1/19/2026
Great Savings

I saved over £100 on my new prescription sunglasses

.bluenose
1/18/2026
🇬🇧 United Kingdom39 reviewsInvitationApiVerified
Experience date: 1/11/2026
Great offers

You get some great offers and plenty of shops are covered by them so good variety and choice

Tony John Hurst
1/18/2026
🇬🇧 United Kingdom35 reviewsInvitationApiVerified
Experience date: 7/30/2025
Great info.

Great info.

Jason AbrahamsVerified
1/18/2026
🇬🇧 United Kingdom34 reviewsOrganicUnverified
Experience date: 1/5/2026
The best app for saving money

Excellent xxxxxxxxx

Stephen
1/18/2026
🇬🇧 United Kingdom11 reviewsInvitationApiVerified
Experience date: 1/11/2026
You have to give them go…

You have to give them a go if your after a discount

Frequently Asked Questions about Vouchercodes

What is Vouchercodes's Revenue?
Vouchercodes generates approximately $32M in annual revenue. With 142 employees, that's $225,500 per employee.
What does Vouchercodes do?
Save money today with the UK's biggest voucher code website. Join over 7 million members and find the best working discount codes for your favourite stores.
How fast is Vouchercodes growing?
Vouchercodes has grown by 22.9% in the last 6 months according to traffic data. employee count has changed by -2% year over year.
How do people interact with Vouchercodes?
When visiting Vouchercodes, visitors view an average of 2.1 pages per visit, and spend around 2:36 on the site, and the bounce rate is 57.1%.
How do people find Vouchercodes?
4.7M people (68%) visit Vouchercodes directly. 2.2M (31%) find them through organic search. 85.8K (1%) come through paid advertising.
Who uses Vouchercodes?
Vouchercodes's top market is United Kingdom with 6.6M visitors (94.7%). United States is 2nd with 91.1K (1.3%). India is 3rd with 39.6K (0.6%).
What technologies does Vouchercodes use?
Vouchercodes uses 14 technologies across their website including Cloud & Hosting, Privacy & Consent, Advertising. Key technologies include Cloudflare, OneTrust, Microsoft Ads.
Who are Vouchercodes's competitors?
Vouchercodes's main competitors include Ideal Shopping Direct, Massive Interactive, Vitec Production Solutions, Aurora Media Worldwide, Global. These companies operate in similar markets and compete for the same customer base.
What do customers think of Vouchercodes?
Vouchercodes has a Trustpilot score of 4.3 out of 5 (4 stars) based on 24,890 customer reviews.

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What are Vouchercodes's key pages?

Export vouchercodes.co.uk Data

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Raw JSON Data

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About vouchercodes.co.uk

Save money today with the UK's biggest voucher code website. Join over 7 million members and find the best working discount codes for your favourite stores.

Company Overview

vouchercodes.co.uk
Website
e-commerce_and_shopping
Industry
#12,263
Global Rank
5.0M
Monthly Visitors
14
Technologies
25+
Employees

vouchercodes.co.uk Key Pages

Technology Stack

vouchercodes.co.uk uses 14 technologies across their website including Cloudflare, OneTrust, Microsoft Ads, and more.

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

Analytics & Marketing

Clarity, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Open Graph

Traffic & Audience

5.0M
Monthly Visits
38%
Bounce Rate
2.6
Pages/Visit
1:17
Avg. Duration

vouchercodes.co.uk receives approximately 5.0M monthly visitors and ranks #12,263 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:17 on the site.

The majority of vouchercodes.co.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is vouchercodes.co.uk?
Save money today with the UK's biggest voucher code website. Join over 7 million members and find the best working discount codes for your favourite stores.
What technologies does vouchercodes.co.uk use?
vouchercodes.co.uk uses 14 technologies including Cloudflare, OneTrust, and 8 more. View the full tech stack analysis above.
How do I contact vouchercodes.co.uk?
You can contact vouchercodes.co.uk via email at [email protected] or through their contact page.
What are vouchercodes.co.uk's social media accounts?
vouchercodes.co.uk is active on tiktok, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is vouchercodes.co.uk hiring?
Check vouchercodes.co.uk's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is vouchercodes.co.uk?
vouchercodes.co.uk receives approximately 5.0M monthly visitors and ranks #12,263 globally. Traffic is growing by 11.1% month-over-month.

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This page provides publicly available information about vouchercodes.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit vouchercodes.co.uk directly at https://vouchercodes.co.uk.