In a market obsessed with viral growth and billion-dollar valuations, Vynyl operates in the shadows of the tech stack. With a lean team of 45 and $5.2M in revenue, they aren't chasing the spotlight—they are the infrastructure.

"56% direct traffic isn't a marketing vanity metric; it's a signal of entrenched enterprise utility."

The leadership team composition—Ian Harris (President & CEO), Nathan Chandler (CTO), and Mark Doubleday (Head of Content Marketing)—paints a picture of a balanced tech-marketing operation. They aren't just building code; they are building a narrative. The tech stack is pragmatic: Tailwind CSS, Bootstrap, and Cloudflare indicate a focus on performance and scalability rather than bleeding-edge experimentation. They are a reliable engine, not a science experiment.

• Niche Dominance: Owning specific search terms like 'Datavent' and 'Bonfire Analytics' creates a moat against generic competitors.
• High-Touch Model: 45 employees generating $5.2M revenue suggests an average of $115k revenue per employee—a hallmark of a service-heavy or high-value B2B tech firm.
• Direct Traffic Reliance: A 56% direct share implies strong brand recall and client retention, reducing dependency on volatile paid acquisition channels.