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wadvising.com

15 technologies
VerifiedVisit4.1K/mo$34M19215 Tech25 Leads
Deep Dive

The Digital CPA: Whittlesey's Hidden Tech Play

A 192-person firm quietly builds a tech stack that rivals digital natives.

In the dusty archives of traditional accounting, Whittlesey is writing a different code. While competitors cling to legacy systems, this Hartford firm is deploying a tech stack that hints at a much larger ambition than just balancing books.

$34.4M
Annual Revenue
192
Employees
45%
Direct Traffic
32%
Organic Search

"They aren't just adopting technology; they are becoming the technology."

The Stack Speaks Louder Than the Pitch

Peel back the HTML of wadvising.com and you don't find a generic WordPress template. You find Tailwind CSS, Goober for CSS-in-JS, and Cloudflare for edge security. This is a deliberate build. For a firm of 192 people, utilizing modern frontend frameworks suggests they aren't just outsourcing their digital presence—they are engineering it. The tech stack is the product, and the product is trust.

The 'Undefined' Traffic Paradox

Here is the anomaly: 82.1% of their traffic comes from 'undefined' regions. In the data world, this usually signals heavy internal usage or a botnet—but for a regional CPA firm, it suggests something more interesting: a deeply entrenched client portal. Their employees and clients log in directly (45% direct traffic) rather than searching. They have achieved high retention, locking users into their ecosystem.

The keyword data reveals the split personality of the firm. On one side, you have high-volume generic searches like 'in kind' (4,640 volume) and 'torello' (4,420 volume)—classic accounting queries. On the other, you have branded searches like 'whittlesey myworkdayjobs'. This isn't just a service firm; it's an employer brand competing for talent in a tight market.

  • Tech Stack Modernization: Using jQuery alongside Tailwind signals a transition phase—maintaining legacy while building future.
  • Social Proof: Active on LinkedIn, YouTube, and Instagram—a rarity for B2B accounting firms, indicating a sophisticated marketing ops team.
  • Service Integration: The 'Technology Services' vertical isn't a sidebar; it's integrated into the core audit and advisory offering.
No public reviews on Trustpilot
High direct traffic (45%) indicates strong client retention
Lacks transparent pricing models
Modern tech stack implies forward-thinking leadership
Global rank (#4.2M) suggests low broad appeal
Diverse social presence builds authority beyond just tax prep

The Verdict: A Tech Firm Disguised as Accountants

Whittlesey isn't just filing returns; they are scaling a digital advisory platform with the discipline of a startup.

What tech stack does Wadvising use?

29 detected
Programming Languages1
CDN1
Cloud & Hosting1
Marketing Automation1
Social1
JavaScript Libraries3
Tracking & Analytics14
G
Google Analytics
G
Google Tag Manager
H
HubSpot
C
Cloudflare
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
H
HubSpot
G
Google DoubleClick
T
Tracking Pixel
A
Analytics Service
A
Amazon CloudFront
G
Google Ads

How much traffic does Wadvising get?

Traffic & Engagement

4.1K
Monthly Visits
1.8
Pages/Visit
0:32
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend-37%
6.5K
Oct 2025
Oct
6.7K
Nov 2025
Nov
4.1K
Dec 2025
Dec

Traffic Sources

Search
32%
Direct
45%
Social
14%
Referrals
7%
Email
0%
Paid
2%

Where is Wadvising's audience located?

🌍82.1%
🌍17.9%

What keywords does Wadvising rank for?

5 keywords
1whittlsey myworkdayjobs200 vol
2whittlesey1.4K vol$2.13
3whittlesey login150 vol
4in kind4.6K vol
5torello4.4K vol$0.85

How is Wadvising's SEO?

Open Graph Image

OG Image preview
og:image

https://www.wadvising.com/media/1368/logo-img-for-website.jpg

Meta Tags

title41 chars

Whittlesey Accounting Firm in Hartford CT

description135 chars

Whittlesey is a leading CPA firm headquartered in Hartford, CT. We provide expert accounting, advisory, audit, and technology services.

languageEN

H1 Tags

h1Last Chance Tax Planning: Save on 2025, Plan for 2026
h1Last Chance Tax Planning: Save on 2025, Plan for 2026
h1Services

Schema Types

WebSite

Who works at Wadvising?

Loading leads...

What do customers think of Wadvising?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Wadvising

What is Wadvising's Revenue?
Wadvising generates approximately $34M in annual revenue. With 192 employees, that's $179,300 per employee.
What does Wadvising do?
Whittlesey is a leading CPA firm headquartered in Hartford, CT. We provide expert accounting, advisory, audit, and technology services.
How fast is Wadvising growing?
Wadvising employee count has changed by 13% year over year.
What technologies does Wadvising use?
Wadvising uses 15 technologies across their website including Fonts, Programming Languages, CDN. Key technologies include Google Fonts, PHP, cdnjs.
Who are Wadvising's competitors?
Wadvising's main competitors include Nicola Yester and Company P.C., Seward and Monde, New Britain Board of Education, Financial Accounting Standards Board (FASB), BlumShapiro. These companies operate in similar markets and compete for the same customer base.

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How to contact Wadvising?

What are Wadvising's key pages?

Export wadvising.com Data

Download the complete tech stack, analytics, leads, and company data for wadvising.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About wadvising.com

Whittlesey is a leading CPA firm headquartered in Hartford, CT. We provide expert accounting, advisory, audit, and technology services.

Company Overview

wadvising.com
Website
#4,276,173
Global Rank
4.1K
Monthly Visitors
15
Technologies
25+
Employees

wadvising.com Key Pages

Contact wadvising.com

Technology Stack

wadvising.com uses 15 technologies across their website including Google Fonts, PHP, cdnjs, and more.

Fonts

Google Fonts

Programming Languages

PHP

CDN

cdnjs

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, Google Ads

Traffic & Audience

4.1K
Monthly Visits
44%
Bounce Rate
1.8
Pages/Visit
0:32
Avg. Duration

wadvising.com receives approximately 4.1K monthly visitors and ranks #4,276,173 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:32 on the site.

The majority of wadvising.com's traffic comes from undefined, .

Frequently Asked Questions

What is wadvising.com?
Whittlesey is a leading CPA firm headquartered in Hartford, CT. We provide expert accounting, advisory, audit, and technology services.
What technologies does wadvising.com use?
wadvising.com uses 15 technologies including Google Fonts, PHP, and 9 more. View the full tech stack analysis above.
How do I contact wadvising.com?
You can contact wadvising.com through their contact page.
What are wadvising.com's social media accounts?
wadvising.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is wadvising.com hiring?
Check wadvising.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is wadvising.com?
wadvising.com receives approximately 4.1K monthly visitors and ranks #4,276,173 globally. Traffic is declining by 38.5% month-over-month.

Related Searches

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This page provides publicly available information about wadvising.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wadvising.com directly at https://wadvising.com.