wakefit.co
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Wakefit: India's Sleep Giant
How a D2C mattress brand scaled to $775M and 5.4M monthly visits
In a market dominated by unorganized players, Wakefit didn't just sell mattresses—they engineered a sleep revolution. Today, they command a $775M empire with 5.4M monthly visitors, proving that D2C can dominate physical goods.
"Wakefit didn't invent the mattress—they invented the modern Indian sleep economy."
The Organic Growth Engine
With 51% of traffic coming from organic search and 43% direct, Wakefit has built a brand moat that doesn't rely on paid acquisition. Their top keyword 'wakefit' alone drives 110K monthly searches—higher than most D2C brands' total traffic. This isn't marketing; it's brand equity.
The Trust Paradox
Here's the kicker: despite 5.4M monthly visits and $775M in revenue, Wakefit's Trustpilot rating sits at a dismal 1.2/5 with only 139 reviews. This reveals a brutal truth—massive scale doesn't equal customer satisfaction. For founders, this is a cautionary tale: you can win the market but lose the trust.
The tech stack tells a story of modern web development: Tailwind CSS, Bootstrap, Ant Design, and shadcn/ui power their frontend. But the real magic is in their traffic composition—'india vs south africa' ranks as their third-highest keyword, suggesting they're capitalizing on unexpected SEO opportunities while maintaining brand dominance.
- Dominant brand search volume (110K monthly) shows strong recall
- 51% organic traffic indicates sustainable growth vs. paid dependency
- Top 10K global rank in a hyper-local market is exceptional
- Trustpilot 1.2/5 rating signals operational gaps at scale
The Sleep Giant's Wake-Up Call
Wakefit proves D2C can scale in India, but 1.2/5 stars reminds us: revenue ≠ satisfaction. The next phase? Fix the trust gap before it becomes a crater.
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5 keywordsHow is Wakefit's SEO?
Open Graph Image
https://ik.imagekit.io/2xkwa8s1i/img/wakefit-logo-2023.png
Meta Tags
Buy Wakefit Mattress | Mattress Store | Online Furniture Store - Wakefit
Buy Wakefit mattress & sleep products at our mattress store in India. Shop for a wide range of home furniture at the best online furniture store. *10-year warranty *COD *Free Shipping
Buy Wakefit Mattress | Mattress Store | Online Furniture Store - Wakefit
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Wakefit Mattress
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Reviews (20)
Disappointed with quality & service
I am a repeat purchaser of wakefit mattresses. I've had a great experience 1st three times, but at the 4th time of purchase, the quality was quite poor and led to a backache for me. However, the moment of truth came when their customer service was too stubborn on the 100-day return period and was not willing to make any exceptions despite genuine reasons at my end. I am disappointed.
pathetic service
pathetic service - keeps on delaying the service - after sales its pathetic customer experience!
Shell company utter waste of time
No urgency to get the job done even for customers who paid up front are kept waiting. These people just sit around forwarding mails in back office and delivery staffs have a million excuses why the delivery not happening and it's always the customer fault. Even though they never reached the home to ring the bell. What is the point of providing a physical address when these morons want easy work just dialing numbers. If the customer has no network it's the customer fault. Never pay this company until the product is delivered safely. Fascinating how many customers they disappointed by reading the reviews. This company should be renamed DeadBits. Better the court should shut operations in goa like ola electric
Very disappointing experience with…
Very disappointing experience with Wakefit. I ordered a King size mattress (78×72) on 24 December, and this has been one of the worst delivery experiences I’ve had. The order was picked up in December and then kept going “out for delivery” multiple times, only to be marked as “returning to seller” without any proper attempt to deliver. There was no clear communication, no genuine delivery attempt, and zero accountability. I waited for days and adjusted my schedule, but the product was never delivered. For a brand like Wakefit, this level of service is unacceptable. If you value your time and peace of mind, think twice before ordering large items like mattresses from Wakefit. Very frustrating experience.
Don't buy
Don't buy, very worst service
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About wakefit.co
Buy Wakefit mattress & sleep products at our mattress store in India. Shop for a wide range of home furniture at the best online furniture store. *10-year warranty *COD *Free Shipping
Company Overview
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Technology Stack
wakefit.co uses 25 technologies across their website including ImageKit, Font Awesome, Sentry, and more.
Media
ImageKit
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Font Awesome
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Sentry
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PHP
CMS
Contentful
Cloud & Hosting
Cloudflare
Traffic & Audience
wakefit.co receives approximately 5.4M monthly visitors and ranks #9,435 globally. The website has a bounce rate of 34% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 1:45 on the site.
The majority of wakefit.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about wakefit.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wakefit.co directly at https://wakefit.co.